{"id":836,"date":"2011-09-03T11:43:00","date_gmt":"2011-09-03T11:43:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/?p=836"},"modified":"2011-09-03T11:43:00","modified_gmt":"2011-09-03T11:43:00","slug":"tripadvisor-under-fire-for-fake-review-claims","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2011\/09\/tripadvisor-under-fire-for-fake-review-claims\/","title":{"rendered":"TripAdvisor Under Fire for Fake Review Claims"},"content":{"rendered":"<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-9gE4v5dEaWg\/TmISjiq9l8I\/AAAAAAAAP4o\/_reqHu-s6DM\/s1600\/tripadvisor_grab.gif\" style=\"margin-left: auto; margin-right: auto;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"250\" src=\"http:\/\/2.bp.blogspot.com\/-9gE4v5dEaWg\/TmISjiq9l8I\/AAAAAAAAP4o\/_reqHu-s6DM\/s400\/tripadvisor_grab.gif\" width=\"400\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">TripAdvisor.com &#8211; Internet giant under fire for fake review claims<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>By Roderick Eime, <a href=\"http:\/\/hotelmanagement.com.au\/\">HotelManagement.com.au<\/a><\/p>\n<p>The peak advertising standards authority in the UK has announced a formal investigation into claims by thousands of disgruntled hoteliers and restaurateurs who assert many TripAdvisor reviews are made up, defamatory or both.<\/p>\n<p>The Expedia-owned, US-based website, widely acknowledged as the world\u2019s most influential hotel rating site, contains around 50 million reviews that are read by the same number of visitors every month. On their website, TripAdvisor claims to post \u201ctrusted advice from real travellers\u201d and offer the following reassurance on their site:<br \/>We have a team of moderators that examine questionable reviews. We also use automated tools on the site that help flag questionable content for review, and our large and passionate community of millions of travelers keep an eye out on our site as well.<\/p>\n<p>UK-based online reputation company, <a href=\"http:\/\/kwikchex.com\/\">KwikChex.com<\/a>, has convinced the ASA to begin the formal investigation based on TripAdvisor\u2019s apparent lack of accountability citing that companies are not allowed to use \u201cunverifiable\u201d testimonials on their promotional material.<\/p>\n<p>Chris Emmins, the cofounder of KwikChex.com, said in a statement in The Telegraph (UK): \u201cKwikChex.com believes that such an evaluation is vital because evidence of epidemic levels of abuse, flaws and distortion are being rebutted at present only with standard statements from TripAdvisor repeating clams of diligence and trustworthiness &#8211; and the public need to weigh the evidence properly.\u201d<\/p>\n<p>KwikChex.com also plans a similar action with the Federal Trade Commission (FTC) in the USA.<\/p>\n<p>TripAdvisor Media Group has acquired and operates 17 travel brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Cruise Critic, Family Vacation Critic, FlipKey, Holiday Lettings, Holiday Watchdog, Independent Traveler, OneTime, SeatGuru, SmarterTravel, SniqueAway, Travel Library, TravelPod, VirtualTourist and Kuxun.cn.<\/p>\n<p>TripAdvisor declined to comment and at time of writing, the Kwikchex.com website was the subject of a hacking attack.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TripAdvisor.com &#8211; Internet giant under fire for fake review claims By Roderick Eime, HotelManagement.com.au The peak advertising standards authority in the UK has announced a formal investigation into claims by thousands of disgruntled hoteliers and restaurateurs who assert many TripAdvisor reviews are made up, defamatory or both. The Expedia-owned, US-based website, widely acknowledged as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-836","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/836\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}