I dip my hat to our worthy cousins across the Tasman. Heaven knows they punch way above their weight in almost everything, but to overhaul us in the world tourism stakes may be a bit much.<\/p>\n
Even if just by sheer dint of our size, Australia packs a heavyweight\u2019s slam when it comes diversity, international significance and outright size. The World Heritage Committee of UNESCO, for example, has a block booking with Qantas (the world\u2019s safest airline) to continue their long list of inscriptions in Australia. As it stands, Australia outnumbers New Zealand 16:3 in the World Heritage stakes, with two more slated for the next intake. Sounds like a rugby score, doesn\u2019t it?<\/p>\n
Now I\u2019m not about to slight the M\u0101ori, those handsome and powerful Polynesians from all over the Pacific, but Australia\u2019s indigenous people were here first \u2013 by a long shot. M\u0101ori arrived on the untouched lands of Aotearoa just 1500 years ago, whereas our Aborigines were here well over 40,000 years ago. Their incredibly long and mystical relationship with this equally ancient land makes for a saga of monumental proportions.<\/p>\n
But let\u2019s remove the emotion and get down to science. I\u2019m not about to reignite that \u201cbloody\u201d debate, but Australia continually rates amongst the top in one of, if not the only, index that rates a nation’s brand name value: The Anholt Nations Brand Index (NBI).<\/p>\n
NBI creator, Simon Anholt, says the quarterly poll highlights how each nation is viewed by the rest of the world, reflecting aspects of trade, tourism and immigration.<\/p>\n
\u201cOne of the basic rules of branding in the commercial field is that for a company to build a successful and powerful brand, its employees need to believe in the brand too. The same is surely true for countries,\u201d says Anholt when referring to Australia.<\/p>\n
We regularly figure in all the NBI\u2019s top rankings which include exports, people, governance, tourism, culture and heritage, immigration and investment. New Zealand, while I acknowledge the spirit, has yet to top us in any of these categories, save for government, but that hardly counts. Australia currently holds the top spot as a holiday destination “if money was no object”, is a regular \u201cmost friendly\u201d and also ranks as the country richest in natural beauty, closely followed by (okay, okay) New Zealand.<\/p>\n
In short the world sees Australia as THE \u201caspirational\u201d destination. It\u2019s vast and impressive and a long way from most everything else, save for New Zealand, and if the world had to choose, and sorry but the scores are in, it\u2019s Australia.<\/p>\n
I dip my hat to our worthy cousins across the Tasman. Heaven knows they punch way above their weight in almost everything, but to overhaul us in the world tourism stakes may be a bit much. Even if just by sheer dint of our size, Australia packs a heavyweight\u2019s slam when it comes diversity, international […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5280","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/5280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=5280"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/5280\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=5280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=5280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=5280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}