{"id":5219,"date":"2012-03-15T12:03:00","date_gmt":"2012-03-15T12:03:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/media-case-study-ponant-cruises\/"},"modified":"2012-03-15T12:03:00","modified_gmt":"2012-03-15T12:03:00","slug":"media-case-study-ponant-cruises","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2012\/03\/media-case-study-ponant-cruises\/","title":{"rendered":"Media case study: Ponant Cruises"},"content":{"rendered":"
<\/a><\/div>\n

Case Study: Ponant Antarctica
Vessel: L’Austral
Destination: Antarctic Peninsula, November 2011<\/p>\n

Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant.<\/p>\n

TtW appointed public relations firm, Black Communications, to handle their media and PR activity.<\/p>\n

Rod travelled aboard the then brand new vessel, L’Austral, on one of its Antarctic Peninsula itineraries in November 2011. Here is a summary of press results from that single trip.<\/p>\n

Print:<\/b>
News Ltd Escape: Tackling the Icy Wastes in Style<\/a>
Ocean Magazine: Haute Couture in Antarctica<\/a>
Get Up ‘n’ Go: (Coming in April)
Cruise Passenger Magazine: High Stepping into Antarctica<\/a>
Toyota Drivers World:\u00a0 Southern Exposure<\/a>
Coming: DestinAsian Magazine <\/p>\n

Online: <\/b>(not counting my own sites)<\/i>
<\/b>
news.com.au: <\/b>Suite dreams on Antarctic cruise<\/a> <\/b>
CruiseWeekly.com.au (PDF newsletter): Kicking Your Heels Up in Antarctica<\/a>
Avidcruiser.com: Snow Petrels and Showgirls in Antarctica<\/a>
USA Today: Snow Petrels and Showgirls in Antarctica<\/a>
Yahoo!7: Kicking up your heels in Antarctica<\/a><\/p>\n

Broadcast:<\/b>
The voyage was the subject of a 15 min ABC Local Radio<\/a> segment on Monday Night Travel with Tony Delroy<\/a><\/p>\n

Links to:<\/b>
http:\/\/www.cruise-addicts.com\/forums\/f43\/snow-petrels-showgirls-antarctica-179926\/#post1546374<\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Case Study: Ponant AntarcticaVessel: L’AustralDestination: Antarctic Peninsula, November 2011 Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant. TtW appointed public relations firm, Black Communications, to handle their media and PR activity. Rod travelled aboard the then brand new vessel, L’Austral, on one of its Antarctic Peninsula itineraries […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[110,380,379],"class_list":["post-5219","post","type-post","status-publish","format-standard","hentry","tag-adventure","tag-cruise","tag-travel"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/5219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=5219"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/5219\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=5219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=5219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=5219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}