{"id":4721,"date":"2011-11-13T23:39:00","date_gmt":"2011-11-13T23:39:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/?p=4721"},"modified":"2011-11-13T23:39:00","modified_gmt":"2011-11-13T23:39:00","slug":"central-new-south-wales-tour-de-force","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2011\/11\/central-new-south-wales-tour-de-force\/","title":{"rendered":"Central New South Wales TOUR DE FORCE"},"content":{"rendered":"
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When five luxury accommodation providers across Central New South Wales decided to join forces, the result was a significant marketing boost for the entire region. Lisa Doust reports. Images by Renate Ruge <\/b><\/p>\n

\u00a0<\/b>After having a quick phone chat back in late 2008, the owners of two high-end boutique hotels in Central New South Wales quickly realised that two heads would be better than one when it came to promoting their properties. <\/p>\n

\u201cFor quite a while I\u2019d been wanting to work on marketing our property along with others in the region, as Bathurst just wasn\u2019t being marketed as a great destination in the same way Orange and Mudgee were,\u201d explains Christine Le Fevre, owner of the award-winning Bishop\u2019s Court Estate<\/a> in Bathurst. \u201cAfter working closely with a wide range of Bathurst businesses to collectively market Bathurst, it was the regional approach that was next touted. We then got a call from Ray Whitfield, who was thinking along the same collaborative lines, and the idea of group marketing started to gain momentum and take shape.\u201d <\/p>\n

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Ray, who owns the Mudgee-based Wombadah Guesthouse<\/a> with wife Kay, had discussed the idea in Mudgee and his talks with Christine endorsed the concept into the wider region. <\/p>\n

The next step was a meeting with three more luxury accommodation providers in the region \u2013 David and Annette Buckland of Arancia Bed & Breakfast<\/a> in Orange, Vicki and Andrew Hudson of Evanslea by the River<\/a> in Mudgee, and John and Hilde Gerathy of Five Frogs Luxury Guesthouse<\/a> in Carcoar \u2013 and the collective initiative entitled Amazing Country Escapes was born. <\/p>\n

\u201cWe then started talking about the concept to Central NSW Tourism and they loved the idea and offered their total support,\u201d says Christine. \u201cThe official Amazing Country Escapes launch took place at Parliament House in March 2009. It was positive for industry and investors to see that we were putting our money on the table and taking our product to market, and it was clear that our group would be great for marketing right across the region, which encouraged Tourism NSW to embrace and endorse us.\u201d
\ufeff <\/p>\n\n\n\n\n
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AMAZING COUNTRY ESCAPES<\/b><\/p>\n

<\/b>
Arancia Bed & Breakfast
69 Wrights Lane
Orange NSW 2800
Ph: (02) 6365 3305 <\/p>\n

Bishop\u2019s Court Estate
226 Seymour Street
Bathurst NSW 2795
Ph: (02) 6332 4447 <\/p>\n

Evanslea by the River
146 Market Street
Mudgee NSW 2850
Ph: (02) 6372 4116 <\/p>\n

Five Frogs Luxury Guesthouse
3 Belubula Street
Carcoar NSW 2791 <\/p>\n

Wombadah Guesthouse
46 Tierney Lane
Mudgee NSW 2850<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ufeff According to Ray, the initial support shown by Tourism NSW hasn\u2019t wavered. \u201cThey were involved in the development of our marketing strategy once we got to year two and have put their support behind a couple of successful grant applications,\u201d he says. \u201cFurthermore, they have supported us with advertising, famils with journalists and celebrity visits. When Layne Beachley and Kirk Pengilly toured the region as ambassadors for Tourism NSW earlier this year, they stayed at each of our properties and were very vocal about what a great experience they had!\u201d <\/p>\n

One of Kirk Pengilly\u2019s key points was that Central NSW is \u201cnot that far\u201d from Sydney. \u201cBathurst, Mudgee, Orange and Carcoar are all a cruisy drive from Sydney or Canberra,\u201d Christine adds. \u201cOur objective is to ensure that all visitors get to experience the people and places in the region that we are absolutely passionate about and feel so welcome that they want to come back again and again.\u201d <\/p>\n

This great passion for local businesses has led to each of the five properties signing on a range of \u2018Experience Partners\u2019 \u2013 another of Christine\u2019s innovative marketing concepts. <\/p>\n

\u201cBishops Court Estate had already developed strong relationships with high-quality restaurants, cafes, wineries, patisseries, beauty specialists, museums, galleries and artisan retailers, all run by passionate friends and described as our \u2018Experience & Taste Partners\u2019. These partners were always recommended to our Bishop\u2019s Court guests to make their Bathurst experience exceptional,\u201d she says. \u201cWe then introduced this idea to the rest of the group and now we all have our own Experience Partners that we work closely with. Knowing they are going to be treated as welcome friends wherever we send them makes the guest experience so much more rewarding,\u201d Christine says with pride. <\/p>\n

As Ray concludes, the unique Amazing Country Escapes concept has been beneficial to everyone. \u201cOur five properties are spread out but we really work closely together to promote the region \u2013 it\u2019s the best way to increase visitation to Central NSW and to our individual properties, and guests get to reap the rewards of our shared knowledge.\u201d <\/p>\n

For more information: visit http:\/\/www.amazingcountryescapes.com.au\/<\/a> or follow Amazing Country Escapes on Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When five luxury accommodation providers across Central New South Wales decided to join forces, the result was a significant marketing boost for the entire region. Lisa Doust reports. Images by Renate Ruge \u00a0After having a quick phone chat back in late 2008, the owners of two high-end boutique hotels in Central New South Wales quickly […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4721","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/4721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=4721"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/4721\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=4721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=4721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=4721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}