{"id":22033,"date":"2011-02-14T02:01:00","date_gmt":"2011-02-14T02:01:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/why-journalists-dont-read-press-releases-3\/"},"modified":"2018-11-28T10:39:20","modified_gmt":"2018-11-28T10:39:20","slug":"why-journalists-dont-read-press-releases-3","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2011\/02\/why-journalists-dont-read-press-releases-3\/","title":{"rendered":"Why Journalists Don&#8217;t Read Press Releases"},"content":{"rendered":"<p>Journalists receive hundreds of press releases each week. So how do you ensure yours is read? <\/p>\n<p>Old school press releases no longer cut it in a world of Twitter, online news and video content. <\/p>\n<p>Long subject headings, uncaptioned and unsolicited image attachments, generic Dear All, open group emails and press releases that don&#8217;t immediately get to the point will all end up in the deleted folder.<\/p>\n<p>Update your skills and learn the new craft of press release writing straight from a journalist with PitchIt2Me PR training. <\/p>\n<p>Lead by leading journalist, Rachael Oakes-Ash, PitchIt2Me press release, pitching and PR half day workshops are being held in Sydney on March 22 and 24 and Melbourne on March 30 and 31.<\/p>\n<p>Visit <a href=\"http:\/\/www.pitchit2me.com.au\/\">www.pitchit2me.com.au<\/a> for full workshop details<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Journalists receive hundreds of press releases each week. So how do you ensure yours is read? Old school press releases no longer cut it in a world of Twitter, online news and video content. Long subject headings, uncaptioned and unsolicited image attachments, generic Dear All, open group emails and press releases that don&#8217;t immediately get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[452],"class_list":["post-22033","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-delete"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/22033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=22033"}],"version-history":[{"count":1,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/22033\/revisions"}],"predecessor-version":[{"id":23599,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/22033\/revisions\/23599"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=22033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=22033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=22033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}