{"id":21133,"date":"2013-05-21T08:59:00","date_gmt":"2013-05-21T08:59:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/la-perla-brings-italian-style-and-sophistication-to-australia-2\/"},"modified":"2013-05-21T08:59:00","modified_gmt":"2013-05-21T08:59:00","slug":"la-perla-brings-italian-style-and-sophistication-to-australia-2","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/05\/la-perla-brings-italian-style-and-sophistication-to-australia-2\/","title":{"rendered":"La Perla brings Italian style and sophistication to Australia"},"content":{"rendered":"

The globally revered luxury Italian lingerie brand, La Perla, is set to open its first Australian store in August 2013 at Sydney Airport\u2019s T1International Terminal.<\/span><\/p>\n

Offering Australian and international travellers a sophisticated and romantic shopping experience, the store will stock La Perla\u2019s exquisite range of underwear, beachwear and nightwear, alongside its Nero Perla range for men. Shoppers will be able to benefit from Sydney Airport\u2019s tax and duty free pricing in T1.<\/div>\n
The 60 square metre shop,designed by Buratti + Battiston Architects, will feature soft lighting and laced glass panels to create an \"B64C774E-EFB4-4060-8176-1C36DA408FF4\"intimate shopping environment that embodies La Perla\u2019s femininity, elegance and harmony.<\/div>\n
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The Sydney Airport space is La Perla\u2019s 130th<\/sup> store worldwide since the first handcrafted corset boutique was opened in Italy, in 1954 by Ada Misotti.  The name La Perla was inspired by the jewel-lined case with red velvet in which Misotti\u2018s first creations were transported.<\/div>\n
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The brand is now a global icon of fashion and luxury, renowned for its exceptional craftsmanship and use of the finest fabrics, to create garments adored by fashion conscious shoppers around the world.<\/div>\n
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Sydney Airport retail general manager Andrew Gardiner said:  \u201cThe Australian-first La Perla store at Sydney Airport highlights our continued retail growth.  Combined with other Australian-firsts such as Victoria\u2019s Secret, and world-firsts such as the Lonely Planet concept store, La Perla at Sydney Airport will strengthen our considerable specialty fashion retail offering.\u201d<\/div>\n
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\u201cSome 37 million passengers pass through Sydney Airport annually and we are committed to increasing the range and variety of retailers, particularly in T1.  Our retail offering is centred around providing value to our customers, while being innovative and fresh, and bringing sought-after international brands, such as La Perla, to the Australian market demonstrates this.\u201d<\/div>\n
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\u201cThe arrival of La Perla will ensure Sydney Airport continues to be seen as a world-class shopping destination in itself,\u201d added Mr Gardiner.<\/div>\n
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Managing director of La Perla Asia, Andrea Bonardi, said: \u201cWe are excited that Australians will get to experience the unique, sophisticated craftsmanship of La Perla on home soil, as previously they\u2019ve had to travel overseas.  I\u2019m confident the romantic and intimate design of the store will capture the essence of La Perla and seduce Australian shoppers, as it has done the world-over.\u201d<\/div>\n
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For more information about Sydney Airport, visit www.sydneyairport.com<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"

The globally revered luxury Italian lingerie brand, La Perla, is set to open its first Australian store in August 2013 at Sydney Airport\u2019s T1International Terminal. Offering Australian and international travellers a sophisticated and romantic shopping experience, the store will stock La Perla\u2019s exquisite range of underwear, beachwear and nightwear, alongside its Nero Perla range for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21133","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/21133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=21133"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/21133\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=21133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=21133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=21133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}