{"id":20701,"date":"2013-09-20T09:25:00","date_gmt":"2013-09-20T09:25:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/music-to-travelers-ears-fairmont-and-universal-launch-global-music-platform-2\/"},"modified":"2013-09-20T09:25:00","modified_gmt":"2013-09-20T09:25:00","slug":"music-to-travelers-ears-fairmont-and-universal-launch-global-music-platform-2","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/09\/music-to-travelers-ears-fairmont-and-universal-launch-global-music-platform-2\/","title":{"rendered":"Music to Travelers’ Ears: Fairmont and Universal Launch Global Music Platform"},"content":{"rendered":"

Fairmont Hotels & Resorts today announced that it will continue to deliver branded music programming and authentic entertainment experiences to guests through a new partnership with Universal Music Group.<\/span><\/span>

<\/span><\/span><\/p>\n

This global, multi-faceted brand partnership includes a series of initiatives and exclusive events designed to appeal to music lovers globally.<\/span><\/div>\n

<\/span><\/div>\n
\u201cAt Fairmont, it\u2019s our goal to connect guests with the very best of the destination and deliver authentic experiences that are meaningful to them,\u201d said Fairmont\u2019s President, Jennifer Fox. \u201cMusic is highly emotive and something that many Fairmont guests are passionate about. Through our partnership with Universal, we can provide our guests with exclusive access to music events and programs that they might not otherwise have had an opportunity to experience.\u201d<\/span><\/div>\n

<\/span><\/div>\n
\u201cWe\u2019re always looking for new ideas to create and deliver interesting ways for people to enjoy our artists\u2019 music and we look forward to working with Fairmont to continue to develop innovative music-inspired experiences,\u201d said Olivier Robert-Murphy, Head of New Business, Universal Music Group Global.<\/span><\/div>\n

<\/span><\/div>\n
To launch the new partnership, the leading brands are holding an exclusive event at London\u2019s legendary Abbey Road Studios, owned by Universal, on September 19, 2013, featuring a live performance by recording artist Jessie Ware, a British soul chanteuse and two-time BRIT Award nominee. The celebrated engagement will also mark the official debut of Abbey Road Studios\u2019 newly designed studio lounges, which have been given a complete makeover inspired by Fairmont\u2019s iconic hotel collection.<\/span><\/div>\n

<\/span><\/div>\n
\u201cFairmont is a worldwide brand in hospitably excellence and we\u2019re delighted to once again enhance our vibrant partnership to include the celebrated Jessie Ware from Abbey Road Studios,\u201d said Randy Lennox, President and CEO, Universal Music Canada. \u201cJessie is an internationally acclaimed artist and the Abbey Road setting could not be more perfect to showcase her immense talents.\u201d<\/span><\/div>\n

<\/span><\/div>\n
\"SAVOYENTRANCEHighlights of the partnership between Fairmont and Universal include:<\/span><\/div>\n

<\/span><\/div>\n
\u2022    Sounds of Fairmont Music Events; a global music series featuring top and up and coming Universal artists performing live at select Fairmont properties around the world. Previous Sounds of Fairmont performances have featured Corinne Bailey Rae, Emeli Sand\u00e9, Matt Nathanson, KT Tunstall and Diane Schuur in destinations as diverse as Shanghai, Beijing, Boston, Pittsburgh, Toronto, Vancouver and Quebec City.<\/span><\/div>\n
\u2022    Debuting in October 2013, the Sounds of Fairmont CD compilation offers an evocative selection of songs from some of Universal\u2019s most talented artists. The collection provides the perfect soundtrack for an unforgettable stay, encouraging guests to get \u201cin the moment\u201d, or can be enjoyed at home to rekindle memories. The CD will be available at select Fairmont hotels and at fairmontstore.com<\/a>.<\/span><\/div>\n
\u2022    Abbey Road Studios Record-a-Song Experience with The Savoy offers once-in-a-lifetime access to London\u2019s legendary recording studio, which is not open to the general public. Exclusively offered to Fairmont President\u2019s Club members, a program that is free to join, guests get a behind-the-scenes look at the studios where The Beatles, Pink Floyd and U2 created music history, and have the opportunity to record a group song from the Abbey Road Studios\u2019 catalogue. Their music session is professionally mixed and recorded and the group is treated to a playback of their recording in the studio, as well as a take home copy. The rock star treatment continues with a two-night stay at The Savoy, one of the world\u2019s iconic hotels, complete with a welcome reception and a Sunday jazz lunch.<\/span><\/div>\n
\u2022    Fairmont and Abbey Road Studios have partnered to bring a refreshed look and sophisticated feel to the famed studios\u2019 lounges. Inspired by the style, luxury and timeless elegance of Fairmont\u2019s iconic properties, the lounges now offer an inspiring place for artists to record, work and socialize. Stylish design elements and refined furnishings echo some of Fairmont\u2019s most storied hotel bars and public spaces, which evoke a sense of history and memorable moments, much like Abbey Road Studios.<\/span><\/div>\n
\u2022    Fairmont Peace Hotel, the hub of Shanghai\u2019s jazz scene for decades, welcomes a music-centered showcase titled Abbey Road <\/i>Studios and the World\u2019s Greatest Music from September 23 to November 22, 2013. This exhibition offers the public a unique opportunity to view the studio\u2019s legendary Challen piano, a 1964 vintage multi-tone \u201cJangle Box\u201d (the nick-name was given because of its unique \u201chonky-tonk\u201d pedal), which is believed to have been used during landmark recordings including The Beatles\u2019 tracks of \u201cOb-La-Di, Ob-La-Da\u201d and \u201cTomorrow Never Knows,\u201d among others. An accompanying photo exhibit celebrates Abbey Road Studios\u2019 illustrious 80 plus year history.<\/span><\/div>\n

<\/span><\/div>\n
\u201cPartnerships have proven to be a very effective way for Fairmont to go-to-market and are a key component of our overall marketing strategy,\u201d said Alexandra Blum, Fairmont\u2019s Executive Director, Partnerships. \u201cEstablishing compelling and innovative partner programs that meet our business objectives has enabled us to increase our brand recognition and value in the eyes of guests and prospective customers. Additionally, our partnership activity drives incremental room night production and provides partners like Universal Music with opportunities to showcase and further the reach of their brand through non-traditional marketing channels.\u201d<\/span><\/div>\n

<\/span><\/div>\n
For more information on Fairmont and Universal\u2019s collaboration, as well as Fairmont\u2019s other lifestyle partners, please visitfairmont.com\/partnerships.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Fairmont Hotels & Resorts today announced that it will continue to deliver branded music programming and authentic entertainment experiences to guests through a new partnership with Universal Music Group. This global, multi-faceted brand partnership includes a series of initiatives and exclusive events designed to appeal to music lovers globally. \u201cAt Fairmont, it\u2019s our goal to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20701","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/20701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=20701"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/20701\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=20701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=20701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=20701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}