{"id":20420,"date":"2013-12-18T09:39:00","date_gmt":"2013-12-18T09:39:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/new-home-away-from-home-silverkris-lounge-debuts-in-sydney-2\/"},"modified":"2013-12-18T09:39:00","modified_gmt":"2013-12-18T09:39:00","slug":"new-home-away-from-home-silverkris-lounge-debuts-in-sydney-2","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/12\/new-home-away-from-home-silverkris-lounge-debuts-in-sydney-2\/","title":{"rendered":"New &#8216;Home Away From Home&#8217; Silverkris Lounge Debuts In Sydney"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Iconic dishes from Singapore such as laksa\" class=\"alignleft  wp-image-441347\" data-mce-src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/12\/Iconic-dishes-from-Singapore-such-as-laksa.jpg\" height=\"179\" src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/12\/Iconic-dishes-from-Singapore-such-as-laksa.jpg\" style=\"border: 0px; color: #333333; cursor: default; float: left; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 12.800000190734863px; line-height: 19px;\" title=\"Iconic dishes from Singapore such as laksa\" width=\"240\" \/><span style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">Singapore Airlines (SIA) has unveiled its new-concept SilverKris Lounge in Sydney, as part of a multi-million dollar investment programme to upgrade all of the Airline\u2019s airport lounges around the world.<\/span><\/span><br \/><span style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><\/p>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">Designed by renowned architectural and interior design firm ONG&amp;ONG, the new-concept SilverKris Lounge is thoughtfully designed and modelled after elements of a home, following extensive research that included focus groups with customers.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">The new design concept will be progressively introduced to all of SIA&#8217;s SilverKris Lounges in 15 cities&nbsp;over the next five years at an estimated cost of around $100 million. Following renovation of the Sydney lounge, which has just been completed, planning work is underway to upgrade lounges at London, Hong Kong and Singapore (Terminal 3) in 2014.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">Lounge customers can look forward to distinct personal spaces that provide a sense of \u2018being home\u2019, as well as more personalised services from lounge staff and a delectable selection of food and beverages to complement SIA&#8217;s in-flight offerings.&nbsp;<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><img loading=\"lazy\" decoding=\"async\" alt=\"Untitled\" class=\"alignright  wp-image-441348\" data-mce-src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/12\/Untitled23.png\" height=\"214\" src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/12\/Untitled23.png\" style=\"border: 0px; cursor: default; float: right;\" width=\"421\" \/><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">&#8220;Our customers frequently tell us that they have a feeling of \u2018home\u2019 as soon as they board our aircraft, and our aim is to extend this experience to the ground. Through our new &#8216;home away from home&#8217; concept, the intention is for our customers to experience the feeling of being taken care of at every step of their journey,&#8221; said Mr Tan Pee Teck, Singapore Airlines\u2019 Senior Vice President Product &amp; Services.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">&#8220;Each space is thoughtfully designed to create the ambiance of \u2018home\u2019 that is familiar and comforting, adding to the warm, authentic and personalised service that Singapore Airlines is well known for.&#8221;<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span data-mce-style=\"text-decoration: underline;\" style=\"text-decoration: underline;\"><span style=\"font-family: inherit;\">A Home Away From Home<\/span><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">First introduced in Sydney, the new &#8216;home&#8217; concept SilverKris Lounge showcases SIA&#8217;s unique heritage distinguished by a customised batik design screen&nbsp;<\/span><img loading=\"lazy\" decoding=\"async\" alt=\"Gallery at welcome foyer\" class=\"alignleft  wp-image-441349\" data-mce-src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/12\/Gallery-at-welcome-foyer.jpg\" height=\"182\" src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/12\/Gallery-at-welcome-foyer.jpg\" style=\"border: 0px; cursor: default; float: left;\" width=\"270\" \/><span style=\"font-family: inherit;\">in the welcome foyer that customers can recognise from afar.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">Inside, the lounge features tastefully selected art pieces, sourced locally and from Singapore. Customers can make use of personal spaces tailored for different needs, ranging from a living room, kitchen and dining room to intimate coves for rest and relaxation.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">Specially designed productivity pods will enable customers to work in privacy and comfort before their flight, while signature SIA armchairs will be a new feature at all refurbished SilverKris Lounges.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">A familiar \u2018taste of Singapore\u2019 concept will also be progressively introduced at all SilverKris Lounges, with iconic dishes from Singapore such as<i>laksa<\/i>&nbsp;and&nbsp;<i>mee siam<\/i>&nbsp;offered alongside delectable food choices from around the world and a wide range of premium wines and spirits.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">To complete the \u2018home\u2019 experience, Passenger Relations Officers, trained to deliver the personal SIA touch, will be on hand to host each customer and assist with their travel needs.<\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"color: #333333; line-height: 19px;\"><span style=\"font-family: inherit;\">Adelaide, Bangkok, Brisbane, Hong Kong, Kuala Lumpur, London, Manila, Melbourne, New Delhi, Perth, San Francisco, Seoul, Singapore, Sydney and Taipei.<\/span><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Singapore Airlines (SIA) has unveiled its new-concept SilverKris Lounge in Sydney, as part of a multi-million dollar investment programme to upgrade all of the Airline\u2019s airport lounges around the world. Designed by renowned architectural and interior design firm ONG&amp;ONG, the new-concept SilverKris Lounge is thoughtfully designed and modelled after elements of a home, following extensive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20420","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/20420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=20420"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/20420\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=20420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=20420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=20420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}