{"id":20276,"date":"2014-02-06T13:42:00","date_gmt":"2014-02-06T13:42:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/carnival-australias-new-worlds-leading-cruise-lines-trade-marketing-umbrella\/"},"modified":"2014-02-06T13:42:00","modified_gmt":"2014-02-06T13:42:00","slug":"carnival-australias-new-worlds-leading-cruise-lines-trade-marketing-umbrella","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2014\/02\/carnival-australias-new-worlds-leading-cruise-lines-trade-marketing-umbrella\/","title":{"rendered":"Carnival Australia’s new \u2018World\u2019s Leading Cruise Lines\u2019 trade marketing umbrella"},"content":{"rendered":"
<\/a><\/p>\n

Carnival Australia today unveiled its \u2018World\u2019s Leading Cruise Lines\u2019 trade marketing umbrella reaffirming its position as Australia\u2019s pre-eminent cruise company representing seven iconic cruise lines.<\/p>\n

The \u2018World\u2019s Leading Cruise Lines\u2019 umbrella, launched by CEO Ann Sherry at the Cruise3sixty conference in Sydney, harnesses the united power of the seven brands that sail under its banner \u2013 P&O Cruises Australia, Princess Cruises, Carnival Cruise Lines, Cunard, P&O Cruises World Cruising, Holland America Line and Seabourn \u2013 and will be used when engaging with Australian travel agents.<\/p>\n

The move also highlights Carnival Australia\u2019s leadership in the region accounting for close to 80 per cent of the cruise industry in Australia and New Zealand with brands, ships, itineraries and destinations catering for every market segment.<\/p>\n

Between them, Carnival Australia\u2019s house of seven cruise brands will this year account for 21 ships cruising to and from Australia and New Zealand.<\/p>\n

\u201cOur \u2018World\u2019s Leading Cruise Lines\u2019 trade marketing umbrella reaffirms Carnival Australia\u2019s status as the cruise industry leader based on experience of more than 80 years cruising in this region,\u201d Ms Sherry said.<\/p>\n

\u201cWith its \u2018house of brands\u2019, Carnival Australia, has been pivotal in the phenomenal growth of cruising that has made this the world\u2019s fastest growing cruise market. As a result, Carnival Australia\u2019s brands are uniquely placed to offer the widest possible choice to cruise holidaymakers under the \u2018World\u2019s Leading Cruise Lines\u2019 umbrella.<\/p>\n

\u201cEvery taste is catered for ranging from high quality mid-range cruising right through to ultra-luxury cruise holidays all sailing to attractive destinations in Australia, New Zealand, the South Pacific, Asia and world voyages with passengers unpacking once to then be pampered with the best in care and service.\u201d<\/p>\n

In travel industry terms, \u2018World\u2019s Leading Cruise Lines\u2019 is a natural progression from Carnival Australia\u2019s previous \u2018Complete Cruise Solution\u2019 incarnation but now offers even more by encompassing all seven of the company\u2019s brands.<\/p>\n

Ms Sherry said \u2018World\u2019s Leading Cruise Lines\u2019 united the full Carnival Australia offering and in doing so accentuated its breadth of choice, quality and excellence.<\/p>\n

Debuting today under the new \u2018World\u2019s Leading Cruise Lines\u2019 trade marketing umbrella is a new portal at www.WLCL.com.au that, for the first time, provides a single first contact point to engage with all brands from the group. Features of the new portal include:<\/p>\n

\u00b7 A 24\/7 single point of access to Polar online and trade tools for all brands<\/p>\n

\u00b7 A financial reporting tool giving agents online access to a suite of key sales data<\/p>\n

\u00b7 A comprehensive guide to the product offering of all seven brands<\/p>\n

\u00b7 Consolidated information of all brands\u2019 best weekly deals in the market<\/p>\n

\u00b7 General communication including eDMs and marketing campaigns<\/p>\n

\u201cThe \u2018World\u2019s Leading Cruise Lines\u2019 portal promises to make it easier for travel agents to do business with our house of brands,\u201d Ms Sherry said.<\/p>\n

The \u2018World\u2019s Leading Cruise Lines\u2019 umbrella will also be hosting an expanded Partnership Summit later this year with all seven Carnival Australia brands represented, and the formal Carnival Australia Partnership Program will be boosted to include all of the brands with the exception of Holland America Line and Seabourn.<\/p>\n

In the months ahead travel agents will increasingly see \u2018World\u2019s Leading Cruise Lines\u2019 present at major trade events and communications.
Source = Carnival Australia<\/div>\n","protected":false},"excerpt":{"rendered":"

Carnival Australia today unveiled its \u2018World\u2019s Leading Cruise Lines\u2019 trade marketing umbrella reaffirming its position as Australia\u2019s pre-eminent cruise company representing seven iconic cruise lines. The \u2018World\u2019s Leading Cruise Lines\u2019 umbrella, launched by CEO Ann Sherry at the Cruise3sixty conference in Sydney, harnesses the united power of the seven brands that sail under its banner […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":["post-20276","post","type-post","status-publish","format-standard","hentry","category-carnival-corporation"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/20276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=20276"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/20276\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=20276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=20276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=20276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}