{"id":19962,"date":"2014-05-16T10:01:00","date_gmt":"2014-05-16T10:01:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/chinese-visitor-spending-projected-to-hit-a13-billion-by-2020\/"},"modified":"2014-05-16T10:01:00","modified_gmt":"2014-05-16T10:01:00","slug":"chinese-visitor-spending-projected-to-hit-a13-billion-by-2020","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2014\/05\/chinese-visitor-spending-projected-to-hit-a13-billion-by-2020\/","title":{"rendered":"Chinese Visitor Spending Projected to Hit A$13 Billion by 2020"},"content":{"rendered":"
Figures released by Tourism Australia at the Australian Tourism Exchange (ATE14), being held this week in Cairns, suggest that annual spending by Chinese visitors to Australia could rise to A$13 billion by 2020.<\/span><\/div>\n
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The latest projections represent an increase of nearly 50 per cent on the previous estimate of A$9 billion, a spike which Tourism Australia is attributing to the rapid rise of a new breed of young and independent Chinese traveller placing Australia at the top of their travel wish list.<\/span><\/div>\n
Tourism Australia Managing Director, John O’Sullivan, said that Australian tourism was reaping the benefits of a clearly focused China tourism plan, which was aggressively targeting the fast growing, affluent middle classes in the country’s largest cities.<\/span><\/div>\n
“The fact that our Chinese arrivals are at record levels is great, but our strategy is much more than a numbers game. The Chinese visitor we’re going after is a more confident, independent-minded traveller, wishing to travel further and immerse themselves more deeply in the many rich and varied experiences available across our country.<\/span><\/div>\n
“And the good news, when we look at the latest available immigration data, is that we’re definitely seeing a big shift away from lower yielding group travel to more Free Independent Traveller (FIT) visas, exactly the lucrative market we are actively targeting,” Mr O’Sullivan said.<\/span><\/div>\n
Mr O’Sullivan said that the China Tourism Law, introduced in October last year and which some commentators believed would be detrimental to Chinese inbound tourism, would actually prove to be a positive factor in the long term in helping Australian tourism achieve its new, higher A$13 billion 2020 target.<\/span><\/div>\n
“We are already seeing positive signs of a change in the visitor mix from China – a shift to a more independent, higher spending Chinese visitor, enjoying higher quality visitor experiences.<\/span><\/div>\n
“Increases in independent travelling visitors means more Australian tourism businesses are getting to welcome our Chinese visitors, as they go farther and experience more of our country,” Mr O’Sullivan said.<\/span><\/div>\n
Last month, Tourism Australia launched a major FIT tourism campaign in China, specifically targeting independent travellers by highlighting many of the country’s unique and most distinctive holiday experiences.<\/span><\/div>\n
This year sees a record 110 delegates coming to ATE14 from China, a 23 per cent increase on 2013.<\/span><\/div>\n
China is Australia’s fastest growing and most valuable inbound tourism market, with 709,300 Chinese visitor arrivals in 2013 (up 14.5% on 2012) spending approximately $4.7 billion.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Figures released by Tourism Australia at the Australian Tourism Exchange (ATE14), being held this week in Cairns, suggest that annual spending by Chinese visitors to Australia could rise to A$13 billion by 2020. The latest projections represent an increase of nearly 50 per cent on the previous estimate of A$9 billion, a spike which Tourism […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298,255],"tags":[],"class_list":["post-19962","post","type-post","status-publish","format-standard","hentry","category-ate14","category-australia"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=19962"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19962\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=19962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=19962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=19962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}