{"id":19853,"date":"2014-06-25T10:17:00","date_gmt":"2014-06-25T10:17:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/tat-nat-geo-launches-the-beach-long-form-programme-to-promote-thailands-tourism\/"},"modified":"2014-06-25T10:17:00","modified_gmt":"2014-06-25T10:17:00","slug":"tat-nat-geo-launches-the-beach-long-form-programme-to-promote-thailands-tourism","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2014\/06\/tat-nat-geo-launches-the-beach-long-form-programme-to-promote-thailands-tourism\/","title":{"rendered":"TAT & Nat Geo Launches The Beach Long Form Programme to Promote Thailands Tourism"},"content":{"rendered":"

Thailand\u2019s magnificent beaches were the focus of an hour-long documentary broadcast by National Geographic TV channel worldwide on 20 June, 2014. The programme marks the start of marketing campaigns to be launched by the Tourism Authority of Thailand (TAT) to help the travel and tourism sector make a quick recovery from the impact of the recent political unrest.<\/span><\/span>

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Appropriately entitled \u201cThe Beach,\u201d the TAT-supported documentary presented the story of Thailand\u2019s beaches as depicted through the eyes and perspective of Mr. Ben Horton, a Nat Geo emerging explorer and professional photographer.<\/span><\/div>\n

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Mr. Horton travelled to Phra Nang, Ao Nang, Ko Phi Phi, Ko Phangan and Hua Hin, covering beaches along the coastlines of both the Andaman Sea and the Gulf of Thailand, to capture their pristine beauty and record the experiences of both foreigners and local Thai people.<\/span><\/div>\n

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\u201cThe Beach\u201d was broadcast over Southeast Asia, Hong Kong, Korea, Taiwan, China, Australia\/New Zealand, Japan, India, Europe and Abu Dhabi.<\/span><\/div>\n

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After being intensively promoted via 4,087 spots, the National Geographic estimates that the documentary was seen in over 245 million households across Europe, Asia and the Middle East regions. It will be shown 57 times overall. TAT will also distribute it at all international travel trade shows in a DVD format over the next 12 months.<\/span><\/div>\n

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In Thailand, it was aired on TV Nat Geo and True Vision channel 569.<\/span><\/div>\n

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TAT Governor Thawatchai Arunyik said, \u201cDue to the political unrest in the first quarter of 2014, we had suspended all advertising in global media and replaced it with stepped up public relations and social media activities to boost visitor confidence. Now that the situation has stabilised, we are ready to resume our global campaigns.\u201d<\/span><\/div>\n

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\u201cAs such, the timing of the National Geographic documentary offered a perfect start for the relaunch. Thailand\u2019s wonderful beach resorts are our most popular tourism asset. The documentary offered the world a very good reminder of the fact that Thailand is back to normal and ready to welcome visitors.\u201d<\/span><\/div>\n
In his photo essay, Mr. Horton describes Thailand\u2019s beaches as \u201crelaxing\u201d, \u201cunspoilt\u201d and even a part of the \u201csearch for spirituality.\u201d<\/span><\/div>\n

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He says, \u201cIn my travels, in my photographs, in my search\u2026, I\u2019m sure I will come across many answers\u2026 Paradise, as a place could be equal parts of the geography and landscape\u2026 But one of the things that makes each place special and unique\u2026is its people. \u201cAmazing Thailand, It Begins with the People\u2026\u201d<\/span><\/div>\n
The promotional trailer of \u201cThe Beach\u201d can be seen here:https:\/\/www.youtube.com\/watch?<\/wbr>v=1XaB90_uqbc<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Thailand\u2019s magnificent beaches were the focus of an hour-long documentary broadcast by National Geographic TV channel worldwide on 20 June, 2014. The programme marks the start of marketing campaigns to be launched by the Tourism Authority of Thailand (TAT) to help the travel and tourism sector make a quick recovery from the impact of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[],"class_list":["post-19853","post","type-post","status-publish","format-standard","hentry","category-thailand"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=19853"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19853\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=19853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=19853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=19853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}