{"id":19668,"date":"2014-08-26T00:31:00","date_gmt":"2014-08-26T00:31:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/report-australians-still-prefer-qantas\/"},"modified":"2014-08-26T00:31:00","modified_gmt":"2014-08-26T00:31:00","slug":"report-australians-still-prefer-qantas","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2014\/08\/report-australians-still-prefer-qantas\/","title":{"rendered":"Report: Australians still prefer Qantas"},"content":{"rendered":"
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<\/a><\/div>\n

emma\u2122 AIRLINES REPORT<\/p>\n

– Qantas ranks highest on safety and quality among international travellers
– 95% of Australian travellers head overseas for holidays<\/p>\n

Australians prefer Qantas<\/a> as their airline for both international and domestic travel, and the Flying Kangaroo also rates number one for safety and high quality products and services, a landmark study into the nation\u2019s flying habits and preferences has today revealed.<\/p>\n

The emma\u2122 (Enhanced Media Metrics Australia) Industry Report on Airlines found that <\/p>\n

25% of travellers selected Qantas for international travel. Emirates followed at 12%, then Jetstar (11%) and Singapore Airlines (10%).<\/p>\n

Qantas also remains Australia\u2019s favourite airline for domestic travel, however the battle between the nation\u2019s domestic carriers is closely contested. Qantas and Virgin were tied, with 33% of respondents flying either carrier in the past year and 31% flying with Jetstar. However, 20% of people said that Qantas was their main carrier, compared to 17% who said the same about Virgin and 16% for Jetstar.<\/p>\n

\u201cWe found a similar pattern of usage between domestic travellers for leisure and business. Qantas beats rivals Virgin and Jetstar in terms of usage, but only just. Business travellers state that they value Qantas\u2019s service and extensive network, but rate Virgin for its personality and Jetstar for value for money and price,\u201d Ipsos MediaCT Managing Director Simon Wake said.<\/p>\n

In terms of international travel, the report found Emirates, Air New Zealand, Singapore Airlines and Qantas have a higher proportion of flyers aged 45-64. At the same time Etihad\u2019s flyer profile skews higher with the younger age group of 14-29 and the 65+ group.<\/p>\n

Qantas rated the highest among the international airlines at 39% for high quality products and services, ahead of Singapore Airlines (33%) and Emirates (30%). Cathay Pacific, British Airways and Virgin Atlantic ranked lowest on this measure at 15%.<\/p>\n

When it comes to the pricing of international flights, Australians currently believe that Singapore Airlines leads the pack (19%), ahead of Qantas (18%) and Virgin Atlantic (15%).<\/p>\n

With safety the utmost concern of many travellers in the wake of recent tragic events, Qantas\u2019s prevailing reputation for safety sees it rank far head of its competitors as \u2018safe to fly with\u2019 at 54%. Singapore Airlines followed at 39% then Emirates at 33%.<\/p>\n

Despite recent safety concerns, Australians remain addicted to travel, with almost three quarters (73%) of Australians aged 14 years and over travelling overseas at least once and almost one third (30%) doing so in the past year.<\/p>\n

Australians are heading overseas in droves for holidays, with 95% of people stating that their international trips are for leisure and 14% stating that they travel overseas for business.<\/p>\n

Australia\u2019s passion for travel extends to domestic adventures as well, with 58% of people flying domestically at least once in the past twelve months. Of this group, 96% flew for leisure and 32% flew for business.<\/p>\n

\u201cAustralians are passionate about travel, in particular air travel. Due to recent tragic events, understandably safety in the air will be on people\u2019s minds but with Australians\u2019 seemingly insatiable appetite for air travel, particularly international, this is unlikely to have a long-term impact on our air travel habits,\u201d Wake said.<\/p>\n

\u201cOur research found that of the 5.3 million Australians travelling internationally every year, 27% have travelled for leisure two or more times in the past 12 months. There aren\u2019t many countries around the world that could compete with this figure, which is more impressive when you take into account Australia\u2019s size and location.\u201d<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

emma\u2122 AIRLINES REPORT – Qantas ranks highest on safety and quality among international travellers– 95% of Australian travellers head overseas for holidays Australians prefer Qantas as their airline for both international and domestic travel, and the Flying Kangaroo also rates number one for safety and high quality products and services, a landmark study into the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-19668","post","type-post","status-publish","format-standard","hentry","category-qantas"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=19668"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19668\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=19668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=19668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=19668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}