{"id":19198,"date":"2015-02-01T05:44:00","date_gmt":"2015-02-01T05:44:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/travel-indochina-to-become-insider-journeys\/"},"modified":"2015-12-05T05:54:13","modified_gmt":"2015-12-05T05:54:13","slug":"travel-indochina-to-become-insider-journeys","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2015\/02\/travel-indochina-to-become-insider-journeys\/","title":{"rendered":"Travel Indochina to become \u2018Insider Journeys\u2019"},"content":{"rendered":"
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Rebranding to reflect expertise of \u2018insider experiences\u2019 within Small Group Journeys<\/p>\n

After 21 years Asia travel specialist Travel Indochina is rebranding to Insider Journeys, effective from 2nd February 2015.<\/p>\n

Managing Director and Co-Founder, Paul Hole says the change better reflects the philosophy and core focus of the company, and taps into the romance of travel.<\/p>\n

\u201cIn recent years as we\u2019ve expanded well beyond the Indochina region into much of Asia including Japan, China, India, Sri Lanka and Bhutan, we\u2019ve been torn over changing our name, which reflects our heritage, to something that better articulates who we are,\u201d explains Hole.<\/p>\n

\u201cWe now feel that with 21 years\u2019 history and experience, we\u2019ve \u2018come of age\u2019 and the time is right to make this major change that captures the notion of richer, more intimate travel experiences in the style of travel we offer.<\/p>\n

\u201cInsider Journeys illustrates our \u2018Insider\u2019 knowledge and insights into the communities we visit and the depth of experience and understanding we share with our travellers. The \u2018Journeys\u2019 component clearly explains our core focus within the business of delivering \u2018escorted small group journeys\u2019.<\/p>\n

\u201cThis is supported by the line \u201cImagine the stories\u201d, recognising that travel is as much about the memories and sharing the stories afterwards as it is about the experience along the way.<\/p>\n

\u201cI\u2019m exceptionally proud of the company we\u2019ve built \u2013 and would like to give people a better sense of what it is that we offer so they can share in the journey and the stories too.\u201d<\/p>\n

According to Joe Ponte, General Manager, Customer Experience and Marketing, the renewal will be reflected across all aspects the brand, including a refreshed consumer website to be launched in February 2015 and newly branded brochures that bring the brand to life through the use of rich texture, evocative wording and improved layouts to better inspire and assist travellers in choosing the best journey for them.<\/p>\n

\u201cRebranding is a huge step for any company, especially one as established as we are in a particular market,\u201d says Ponte.<\/p>\n

\u201cThe change is not something we have taken lightly; it has been underpinned by a very rigorous and deliberate strategic process over the past 18 months, including consumer research and working closely with our agency for many months, to arrive at where we are today.<\/p>\n

Traveloscopy<\/a> | <\/span>
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Rebranding to reflect expertise of \u2018insider experiences\u2019 within Small Group Journeys After 21 years Asia travel specialist Travel Indochina is rebranding to Insider Journeys, effective from 2nd February 2015. Managing Director and Co-Founder, Paul Hole says the change better reflects the philosophy and core focus of the company, and taps into the romance of travel. […]<\/p>\n","protected":false},"author":1,"featured_media":22376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=19198"}],"version-history":[{"count":1,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19198\/revisions"}],"predecessor-version":[{"id":23101,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/19198\/revisions\/23101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media\/22376"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=19198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=19198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=19198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}