{"id":18806,"date":"2014-11-13T22:15:00","date_gmt":"2014-11-13T22:15:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/new-brand-campaign-for-fiji-airways\/"},"modified":"2014-11-13T22:15:00","modified_gmt":"2014-11-13T22:15:00","slug":"new-brand-campaign-for-fiji-airways","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2014\/11\/new-brand-campaign-for-fiji-airways\/","title":{"rendered":"New Brand Campaign for Fiji Airways"},"content":{"rendered":"
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Fiji<\/span> Airways<\/span> launches WELCOME TO OUR HOME<\/span> Campaign<\/span><\/b><\/div>\n
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\nNew brand position captures unique Fijian<\/span> spirit of friendship and family<\/span><\/i><\/span>\n<\/div>\n
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Fiji<\/span> Airways<\/span>, Fiji<\/span>\u2019s National Airline, has launched its new brand campaign designed to showcase to the world the warm nature of Fijian<\/span> hospitality. Called WELCOME TO OUR HOME<\/i><\/b>, it captures the unique Fijian<\/span> experience travellers have on-board Fiji<\/span> Airways<\/span>, and by extension, in Fiji<\/span>. \u00a0This being a very personal, human experience, the familiarity of home, where visitors are treated as extended family, not tourists.<\/span><\/div>\n
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\nFiji<\/span> Airways<\/span> Managing Director and CEO Stefan Pichler said: \u201cTreating visitors like family is an inherent quality of Fijians<\/span>. Our people at Fiji<\/span> Airways<\/span> naturally extend this same courtesy to all our guests on board. They are far more than just a seat number, they are part of our extended Fijian<\/span> family.\u201d\u00a0<\/span><\/span>\n<\/div>\n
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\nCaptured in Fiji<\/span>, Australia and New Zealand, the campaign launches a series of videos featuring three real families who recently travelled to and from Fiji<\/span> needing a much-deserved home-away-from-home experience of a lifetime. They were nominated by friends and family back in September.<\/span><\/span><\/span>\n<\/div>\n
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\nA once tight-knit family from the suburbs of Sydney, Australia, the Monahan siblings were given the opportunity to reunite after losing their mother and splitting into different homes. Their trip sees them become a single unit honouring their mother’s last wishes, and experiencing their first overseas family holiday.<\/span><\/span>\n<\/div>\n
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\nThe McConnells are a hardworking dairy family from Hamilton, New Zealand who have had little time to get away on a family holiday because of the demands of running a family farm with 850 cattle.<\/span><\/span>\n<\/div>\n
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\nElenoa, a Fijian<\/span> widow from Laucala Beach, Fiji<\/span>, boarded a plane for the very first time, and ventured to New Zealand to unite with family she had not seen for years.<\/span><\/span>\n<\/div>\n
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\nTheir stories are available on ourhome.fijiairways.com<\/a><\/b><\/span><\/span>\n<\/div>\n
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\nMr. Pichler added: \u201cFollowing our successful relaunch to Fiji<\/span> Airways<\/span> last year, we have revamped our marketing approach and have now included more of Fiji<\/span>\u2019s people in the way we market our company and the country overseas. As the national carrier, we want to show off what makes Fiji<\/span> so special and unique as an experience. This brand position resonates well with the Fijian<\/span> people because they live this experience every day. <\/span><\/span>\n<\/div>\n
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\n\u201cThis also better aligns us with our aim of becoming a leading boutique airline which has a unique, personal touch.\u201d<\/span><\/span>\n<\/div>\n
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Stay up to date with the latest news, announcements and offers from Fiji<\/span> Airways<\/span>:\u00a0<\/div>\n
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\nTwitter:\u00a0<\/b>@FijiAirways<\/div>\n
\nFacebook:\u00a0<\/b>www.facebook.com\/<\/wbr>fijiairways<\/a><\/span>\n<\/div>\n
\nInstagram<\/b>: @Fly_FijiAirways<\/div>\n
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#WelcomeToOurHome<\/b><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fiji Airways launches WELCOME TO OUR HOME Campaign New brand position captures unique Fijian spirit of friendship and family Fiji Airways, Fiji\u2019s National Airline, has launched its new brand campaign designed to showcase to the world the warm nature of Fijian hospitality. Called WELCOME TO OUR HOME, it captures the unique Fijian experience travellers have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18806","post","type-post","status-publish","format-standard","hentry","category-fiji"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/18806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=18806"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/18806\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=18806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=18806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=18806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}