{"id":17243,"date":"2013-10-26T02:10:00","date_gmt":"2013-10-26T02:10:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/nsw-government-launches-major-summer-tourism-campaign\/"},"modified":"2013-10-26T02:10:00","modified_gmt":"2013-10-26T02:10:00","slug":"nsw-government-launches-major-summer-tourism-campaign","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/10\/nsw-government-launches-major-summer-tourism-campaign\/","title":{"rendered":"NSW Government Launches Major Summer Tourism Campaign"},"content":{"rendered":"
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Scenic World, Katoomba NSW<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The NSW Government is investing almost $2 million in a concerted campaign to promote tourism throughout the State over summer, Minister for Tourism and Major Events, George Souris, announced today. <\/p>\n

\u201cIn light of the devastation from bushfires in some of the State\u2019s finest tourism regions, the Government is also keen to help the tourism industry in those communities in particular, recover. <\/p>\n

\u201cTourism is a critical part of many of these communities. Once the fires have been controlled, the Government\u2019s tourism and major events agency, Destination NSW, will work with local operators and community leaders to prioritise where help is needed the most. <\/p>\n

\u201cSupport will include ensuring in the lead up to a busy summer holiday period, that visitors know the regions are \u2018open for business. <\/p>\n

\u201cSydney and regional NSW\u2019s best tourism experiences, attractions and events will be showcased in a number of campaigns, including a new interactive digital magazine for iPad with video content and simple \u2018click to book\u2019 event tickets directly online.\u201d <\/p>\n

Unveiling highlights of the campaigns, entitled \u2018Love Every Second\u2019 and \u2018It\u2019s ON\u2019, which begin this Sunday (27 October), Mr Souris said they showcase NSW\u2019s best food and wine, shopping, entertainment, family fun, nature and outdoor experiences. <\/p>\n

\u201cThey also feature our world-class calendar of \u2018only in Sydney\u2019 and Regional NSW events, which Destination NSW estimates will inject more than $225 million into the NSW economy from overseas, interstate and intrastate visitor expenditure. <\/p>\n

\u201cThe campaigns will appear across print, outdoor and digital media, including the 40-page, full colour magazine called Love Every Second in Sydney and NSW, inserted into 1.9 million newspapers across Australia and New Zealand. The magazine also features two competitions. The first offers winners a \u2018money can\u2019t buy\u2019 VIP event experience to enjoy Sydney\u2019s \u2018Best Seats in the House\u2019 and the second a VIP experience at CMC Rocks the Hunter. <\/p>\n

\u201cIn a NSW Government first, the Love Every Second in Sydney and NSW magazine is also available in a digital format that can be downloaded from the Apple Newsstand, allowing visitors from around the world to interact with the campaign from their iPad.\u201d <\/p>\n

There are 96,564 businesses in NSW involved in tourism which directly and indirectly employs 257,000 people. <\/p>\n

As at Year End June 2013, Sydney received 29.2 million visitors, who stayed 79.9 million nights and spent $13.5billion. In the same period, Regional NSW received 51.3 million visitors who stayed 73.9 million nights and spend $13.1billion. <\/p>\n

Destination NSW Chief Executive Officer, Sandra Chipchase, said this season\u2019s campaigns reinforce Sydney and regional NSW as exciting, energetic and unique short break destinations during summer. <\/p>\n

\u201cOnce again we will have a strong presence in major interstate markets like Melbourne and Brisbane, including outdoor advertising in key CBD locations including the Young and Jackson intersection adjacent to Federation Square and Flinders Street Station in Melbourne, and Brisbane\u2019s shopping hub on Queen Street,\u201d Ms Chipchase said. <\/p>\n

\u201cTV advertising will also feature with the new \u2018It\u2019s ON!\u2019 TVC presenting the huge range of events on in Sydney and Regional NSW featuring a new music track recorded with talented NSW singers Carmen Smith and Fergus Brown.\u201d <\/p>\n

Destination NSW is working with a number of key industry partners such as hotels and airlines who will be involved across the summer campaign including Qantas Airways, Tiger Airways, Air New Zealand, Wotif, Lastminute, Webjet, Zuji, Jetset Travelworld Group and the Accor Hotel Group. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Scenic World, Katoomba NSW The NSW Government is investing almost $2 million in a concerted campaign to promote tourism throughout the State over summer, Minister for Tourism and Major Events, George Souris, announced today. \u201cIn light of the devastation from bushfires in some of the State\u2019s finest tourism regions, the Government is also keen to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17243","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/17243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=17243"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/17243\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=17243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=17243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=17243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}