{"id":17186,"date":"2013-11-05T08:32:00","date_gmt":"2013-11-05T08:32:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/tourism-new-zealand-and-queenstown-partner-to-boost-tourism\/"},"modified":"2013-11-05T08:32:00","modified_gmt":"2013-11-05T08:32:00","slug":"tourism-new-zealand-and-queenstown-partner-to-boost-tourism","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/11\/tourism-new-zealand-and-queenstown-partner-to-boost-tourism\/","title":{"rendered":"Tourism New Zealand and Queenstown Partner To Boost Tourism"},"content":{"rendered":"<p><span><span>Tourism New Zealand and Destination Queenstown will undertake a joint marketing campaign to drive summer visitation to the region, showcasing the adventurous side of a Queenstown holiday.<\/span><\/span><br \/><span><span><br \/><\/span><\/span><\/p>\n<div>\n<span>The campaign \u201cEveryday a different story\u201d will be rolled out in New South Wales and Victoria from today with a focus on attracting more visitors to Queenstown during January to April 2014.<\/span><img loading=\"lazy\" decoding=\"async\" alt=\"Ziptrek Ecotoures Landscape HRC\" data-mce-src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/11\/Ziptrek-Ecotoures-Landscape-HRC.jpg\" height=\"150\" src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/11\/Ziptrek-Ecotoures-Landscape-HRC.jpg\" width=\"226\">\n<\/div>\n<div><span>Tourism New Zealand General Manager Tim Burgess said the national tourism body was delighted to be working with Destination Queenstown.<\/span><\/div>\n<div><span><br \/>\u201cWe are thrilled to be working with Destination Queenstown. Not only is Queenstown accessible, it\u2019s widely recognised as the adventure capital of the world and this campaign will help build on the success of that,\u201d Mr Burgess said.<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>\u201cA recent finding in the 2013 Adventure Tourism report confirms adventure is a core credential of New Zealand so we know it has broad appeal and resonates with both the young and old.\u201d<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>The joint summer campaign will showcase the uniqueness of Queenstown and feature adventure experiences against Queenstown\u2019s stunning natural backdrops. In addition to outdoor and online advertising, Jetstar will also help drive conversion with airfares.<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>Destination Queenstown CEO Graham Budd said the partnership is expected to boost inbound tourism with Jetstar flights feeding directly into Queenstown from Sydney and Melbourne.<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>\u201cQueenstown is widely known in Australia for its winter offerings however the message from this campaign is that the region is the ideal adventure getaway with a wide range of summer activities on offer,\u201d Mr Budd said.\u201cQueenstown is home to numerous world \u2018firsts\u2019 in adventure terms with the first commercial jet boating operation and the world\u2019s first commercial bungy jump.\u201d<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>TripAdvisor voted Queenstown \u2018No. 1 Outdoor and Adventure Destination in the World\u2019 in the annual Travellers Choice Awards, as well as coming 15th overall in the \u2018Top 25 Destinations in the World\u2019 in 2010. In 2012, Lonely Planet selected New Zealand\u2019s Southern Lakes region as one of the world\u2019s Top 10 Regions to visit.<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>Australian\u2019s heading to New Zealand can expect adventure, amazing food and wine, walking and cycle trails, direct flights and great deals on airfares.<\/span><\/div>\n<div><span><br \/>For more information visit queenstownNZ.co.nz<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tourism New Zealand and Destination Queenstown will undertake a joint marketing campaign to drive summer visitation to the region, showcasing the adventurous side of a Queenstown holiday. The campaign \u201cEveryday a different story\u201d will be rolled out in New South Wales and Victoria from today with a focus on attracting more visitors to Queenstown during [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17186","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/17186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=17186"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/17186\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=17186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=17186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=17186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}