{"id":15992,"date":"2013-03-31T07:42:00","date_gmt":"2013-03-31T07:42:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/not-over-the-hill-but-climbing-mountains-seniors-travel\/"},"modified":"2013-03-31T07:42:00","modified_gmt":"2013-03-31T07:42:00","slug":"not-over-the-hill-but-climbing-mountains-seniors-travel","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/03\/not-over-the-hill-but-climbing-mountains-seniors-travel\/","title":{"rendered":"Not over the hill but climbing mountains: Seniors travel"},"content":{"rendered":"
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Seniors are out there, trying new things, seeing new places and spending up big. They are travelling to exotic locations, immersing themselves in other cultures and looking for opportunities to learn and push personal boundaries. But findings in a research paper about seniors\u2019 travel prepared by MyTravelResearch.com show this group of intrepid travellers is being misrepresented in travel marketing.<\/p>\n

Directors of MyTravelResearch.com, Bronwyn White and Carolyn Childs want to get the message out there that seniors are packing their bags several times a year looking for adventure and that marketers need to start taking notice.<\/p>\n

\u201cTravel marketing for seniors would appear to be stuck in a time warp. Seniors don\u2019t want to see \u2018old people\u2019 with grey hair walking hand in hand along the beach. They want to see themselves scuba diving at the Great Barrier Reef or immersing themselves in South American culture \u2013 because this is what they are actually doing,\u201d Bronwyn explains.<\/p>\n

Research conducted by MyTravelResearch into the seniors\u2019 travel market estimates that 4.4 million Australian seniors are active travellers. More than half of the respondents to the study travelled overseas in the past 12 months. One in five made more than five domestic trips during that period.<\/p>\n

\u201cWe found seniors have the desire to travel and the time. They also have the discretionary income,\u201d Bronwyn says.<\/p>\n

From their research findings MyTravelResearch concluded marketers need to change their approach to win over this cashed-up demographic.<\/p>\n

\u201cSeniors are the new young, they have a real spirit of youth and an appetite to travel, learn and try new things. We are finding this a really hard message to get across to travel marketers and the travel industry alike,\u201d Bronwyn explains.<\/p>\n

A more realistic photographic representation of seniors would be showing them hiking in Bhutan or sampling the markets of Vietnam. And they write about their trips \u2013 tweeting, blogging and posting. They love to share their adventures.<\/p>\n

This group of seniors will travel more regularly throughout their life than any other generation before them. To see the world in retirement is a lifestyle priority and it is a global phenomenon. <\/p>\n

\u201cMarketers need to throw out the brochures on caravans and shots of grey haired people in comfortable clothes. Seniors are invigorated, sexy and have a zest for life,\u201d Bronwyn suggests.<\/p>\n

The research shows seniors present a great opportunity for both the domestic and international travel industry. And it is time for the industry to give seniors what they want.<\/p>\n

For further information please visit www.myseniorstravelresearch.com<\/a><\/p>\n

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Seniors are out there, trying new things, seeing new places and spending up big. They are travelling to exotic locations, immersing themselves in other cultures and looking for opportunities to learn and push personal boundaries. But findings in a research paper about seniors\u2019 travel prepared by MyTravelResearch.com show this group of intrepid travellers is being […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15992","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/15992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=15992"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/15992\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=15992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=15992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=15992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}