{"id":15872,"date":"2011-11-30T20:01:00","date_gmt":"2011-11-30T20:01:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/plunkett-fowles-launches-its-new-490-metres-wine-range-2\/"},"modified":"2011-11-30T20:01:00","modified_gmt":"2011-11-30T20:01:00","slug":"plunkett-fowles-launches-its-new-490-metres-wine-range-2","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2011\/11\/plunkett-fowles-launches-its-new-490-metres-wine-range-2\/","title":{"rendered":"Plunkett Fowles Launches its New 490 Metres Wine Range"},"content":{"rendered":"<p><b>Seriously Approachable Wines with a Fresh Design<\/b><\/p>\n<div><a href=\"http:\/\/www.food4media.com\/images\/db\/195688.jpg\" imageanchor=\"1\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"178\" src=\"http:\/\/www.food4media.com\/images\/db\/195688.jpg\" width=\"300\"><\/a><\/div>\n<p>Plunkett Fowles 490 metres wine range are seriously approachable wines that have been launched with new labels and additional varieties including Chardonnay, Sauvignon Blanc*, Pinot Noir and Shiraz.<\/p>\n<p>Matt Fowles, Chief Executive said: &#8220;We think the new label increases the visibility of 490 metres wines for existing customers and those wanting to explore the best of central Victoria&#8217;s wine. The addition of new varieties to our 490 metres range also provides people with greater choice at this price point.&#8221;<\/p>\n<p>Design wise, a topographic map of the Strathbogie Ranges underpins the labels across all Plunkett Fowles core range of wine, including 490metres.<\/p>\n<p>Matt Fowles said: &#8220;We think the contours of the map are a bit like the fingerprint of Mother Nature, visually displaying the landscape in which the vines grow and the wines are made &#8211; a vital piece of information that is inextricably linked to quality and elegance of our wine.&#8221;<\/p>\n<p>The name for the 490 metres range was inspired by the height at which Plunkett Fowles winery sits in the cool, elevated plains of the Strathbogie Ranges &#8211; 490 metres above sea level. On the label this is displayed visually by a line intersecting a slope at the precise height and location of the winery.<\/p>\n<p>490metres RRP $14.95<\/p>\n<p><a href=\"http:\/\/www.plunkettfowles.com.au%20\/\" target=\"_blank\">www.plunkettfowles.com.au<\/a><span> <\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seriously Approachable Wines with a Fresh Design Plunkett Fowles 490 metres wine range are seriously approachable wines that have been launched with new labels and additional varieties including Chardonnay, Sauvignon Blanc*, Pinot Noir and Shiraz. Matt Fowles, Chief Executive said: &#8220;We think the new label increases the visibility of 490 metres wines for existing customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15872","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/15872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=15872"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/15872\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=15872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=15872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=15872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}