{"id":1304,"date":"2011-02-14T02:01:00","date_gmt":"2011-02-14T02:01:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/?p=1304"},"modified":"2011-02-14T02:01:00","modified_gmt":"2011-02-14T02:01:00","slug":"why-journalists-dont-read-press-releases","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2011\/02\/why-journalists-dont-read-press-releases\/","title":{"rendered":"Why Journalists Don&#8217;t Read Press Releases"},"content":{"rendered":"<p>Journalists receive hundreds of press releases each week. So how do you ensure yours is read? <\/p>\n<p>Old school press releases no longer cut it in a world of Twitter, online news and video content. <\/p>\n<p>Long subject headings, uncaptioned and unsolicited image attachments, generic Dear All, open group emails and press releases that don&#8217;t immediately get to the point will all end up in the deleted folder.<\/p>\n<p>Update your skills and learn the new craft of press release writing straight from a journalist with PitchIt2Me PR training. <\/p>\n<p>Lead by leading journalist, Rachael Oakes-Ash, PitchIt2Me press release, pitching and PR half day workshops are being held in Sydney on March 22 and 24 and Melbourne on March 30 and 31.<\/p>\n<p>Visit <a href=\"http:\/\/www.pitchit2me.com.au\">www.pitchit2me.com.au<\/a> for full workshop details<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Journalists receive hundreds of press releases each week. So how do you ensure yours is read? Old school press releases no longer cut it in a world of Twitter, online news and video content. Long subject headings, uncaptioned and unsolicited image attachments, generic Dear All, open group emails and press releases that don&#8217;t immediately get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1304","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/1304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=1304"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/1304\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=1304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=1304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=1304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}