{"id":12943,"date":"2013-07-24T00:41:00","date_gmt":"2013-07-24T00:41:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/wego-appoints-joachim-holte-as-chief-marketing-officer\/"},"modified":"2013-07-24T00:41:00","modified_gmt":"2013-07-24T00:41:00","slug":"wego-appoints-joachim-holte-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/07\/wego-appoints-joachim-holte-as-chief-marketing-officer\/","title":{"rendered":"Wego appoints Joachim Holte as Chief Marketing Officer"},"content":{"rendered":"<div dir=\"ltr\" trbidi=\"on\">\n<br \/><span><span>Wego.com,  the leading travel search site across Asia Pacific and the Middle East,  today announced the appointment of Joachim Holte as Chief Marketing  Officer (CMO).<\/span><\/span><\/p>\n<div>\n<span><span><br \/><\/span><\/span><\/p>\n<div>\n<div>\n<span>Holte  will manage all demand generation and brand marketing activities  worldwide including SEO, SEM, display, affiliate and partner marketing,  PR, CRM and offline advertising. Holte will report to Wego CEO and  Co-Founder, Ross Veitch and has relocated to the Singapore HQ from  Australia.\u00a0<\/span>\n<\/div>\n<div>\n<table cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" alt=\"20130705 Wego - Joachim &#038; Ross-151 LR\" data-mce-src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/07\/20130705-Wego-Joachim-Ross-151-LR-300x225.jpg\" src=\"http:\/\/www.eglobaltravelmedia.com.au\/wp-content\/uploads\/2013\/07\/20130705-Wego-Joachim-Ross-151-LR-300x225.jpg\"><\/td>\n<\/tr>\n<tr>\n<td><span>Holte will report to Wego CEO and  Co-Founder, Ross Veitch<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span><\/span><span><\/span>\n<\/div>\n<div><span>\u201cWe  think we\u2019ve built a better mousetrap for travel shopping and we have a  very loyal base of tech savvy early adopters who seem to agree with us,\u201d  said Veitch. \u201cThere are however millions of people that don\u2019t yet know  that they could be saving time and paying less for their travel if they  were using Wego and it\u2019s Joachim\u2019s mission to change that.\u201d<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>\u201cJoachim  brings to the task a formidable track record running online marketing  and brand building activity at tremendous scale across multiple  industries and markets.\u201d<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>With  13 years of specialised online experience, most recently as Executive  General Manager with the Wotif Group in Australia, where Holte managed  the product, marketing and online strategy. Before the Wotif Group he  was part of the team that launched and grew retail site Wayfair in  Australia as well as leading the online marketing team for Yahoo! in  Australia and New Zealand. His career also includes heading up the  marketing team of Australia\u2019s largest finance comparison site, Ratecity,  as well as a stint at one of Europe\u2019s first product comparison sites;  Kelkoo.com.<\/span><\/div>\n<div><span><br \/><\/span><\/div>\n<div><span>\u201cWego  is an exciting and powerful proposition in the global travel market:  giving travellers more choice, saving them valuable time and ultimately  finding them the great\u00a0<a data-mce-href=\"http:\/\/www.wego.com.sg\/deals\" href=\"http:\/\/www.wego.com.sg\/deals\">travel deals<\/a>\u00a0that  they are looking for. I\u2019m very excited to have this opportunity to  contribute to the creation of a leading global brand,\u201d said Holte.<\/span><\/div>\n<div><span>For more information, click\u00a0<a data-mce-href=\"http:\/\/www.wego.com\/about\" href=\"http:\/\/www.wego.com\/about\">www.wego.com\/about<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wego.com, the leading travel search site across Asia Pacific and the Middle East, today announced the appointment of Joachim Holte as Chief Marketing Officer (CMO). Holte will manage all demand generation and brand marketing activities worldwide including SEO, SEM, display, affiliate and partner marketing, PR, CRM and offline advertising. Holte will report to Wego CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12943","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/12943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=12943"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/12943\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=12943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=12943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=12943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}