{"id":12860,"date":"2013-07-29T09:38:00","date_gmt":"2013-07-29T09:38:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/queenstown-at-worlds-fingertips-with-new-mobile-site\/"},"modified":"2013-07-29T09:38:00","modified_gmt":"2013-07-29T09:38:00","slug":"queenstown-at-worlds-fingertips-with-new-mobile-site","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/07\/queenstown-at-worlds-fingertips-with-new-mobile-site\/","title":{"rendered":"Queenstown at world\u2019s fingertips with new mobile site"},"content":{"rendered":"

Hot on the heels of reaching a record one million website visits in 12 months*, Queenstown\u2019s online presence has received another boost with the launch of a new mobile visitor information site.<\/span><\/span>

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\n\"\"<\/span><\/a>Destination Queenstown\u2019s second generation mobile site\u00a0m.queenstownNZ.co.nz<\/a><\/em>\u00a0went live today and offers an easy-to-navigate version of Queenstown\u2019s full\u00a0website\u00a0www.queenstownNZ.co.nz<\/a>\u00a0targeted\u00a0at\u00a0millions of potential travellers using mobile devices to dream and plan holidays online.<\/span>\n<\/div>\n

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New features include a weather \u2018widget\u2019 on the home page, Queenstown\u2019s latest news and videos, promotions that change according to seasonality and the visitor market mix, and enhanced synergy with the full site.\u00a0 A new events app will also be introduced shortly.<\/span><\/div>\n

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Destination Queenstown CEO Graham Budd says redeveloping the mobile site was spurred by a fast-growing smartphone user market.<\/span><\/div>\n

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\u201cMobile access to online information is now an essential part of modern consumer lifestyles and indications are that in the next few years more people worldwide will be connecting to the internet via a mobile device than a PC.<\/span><\/div>\n

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\u201cWe\u2019ve seen this on our own site – in the past year total website traffic has grown by 42 percent while our mobile traffic has increased 260 percent.\u00a0 This has given us the confidence to develop this new comprehensive mobile site which enables people to access more of our content on the move via the device of their choice.<\/span><\/div>\n

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\u201cFeatures such as enhanced design, stronger internal navigation and \u2018search and share\u2019 functionality will make accessing and sharing our Queenstown information easy, quicker and therefore a more satisfying experience overall.\u201d<\/span><\/div>\n

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Mr Budd says Destination Queenstown\u2019s aim is to create a world-class Queenstown portal to inform, inspire and motivate potential visitors about New Zealand\u2019s premier visitor destination.<\/span><\/div>\n
\u201cThe new mobile site will further enhance our connection and accessibility with the world and ensure we\u2019re moving with advances in user technology.\u00a0 Optimising our mobile capabilities will enable us to easily be at people\u2019s fingertips at all times which is essential in such a fast-moving and highly competitive online space.\u201d<\/span><\/div>\n

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Like the full website, the new mobile site was designed by Queenstown-based Feast Creative and built by Christchurch web company Cabbage Tree Creative.<\/span><\/div>\n

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For more information about Queenstown visit\u00a0www.queenstownNZ.co.nz<\/a>.<\/em><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Hot on the heels of reaching a record one million website visits in 12 months*, Queenstown\u2019s online presence has received another boost with the launch of a new mobile visitor information site. Destination Queenstown\u2019s second generation mobile site\u00a0m.queenstownNZ.co.nz\u00a0went live today and offers an easy-to-navigate version of Queenstown\u2019s full\u00a0website\u00a0www.queenstownNZ.co.nz\u00a0targeted\u00a0at\u00a0millions of potential travellers using mobile devices to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12860","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/12860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=12860"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/12860\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=12860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=12860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=12860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}