{"id":12288,"date":"2013-07-22T10:21:00","date_gmt":"2013-07-22T10:21:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/its-time-for-south-africa\/"},"modified":"2013-07-22T10:21:00","modified_gmt":"2013-07-22T10:21:00","slug":"its-time-for-south-africa","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/07\/its-time-for-south-africa\/","title":{"rendered":"It\u2019s Time For South Africa"},"content":{"rendered":"

\"South<\/a>As the spotlight descended on the Rainbow Nation for its annual\u00a0<\/span>Mandela Day<\/a>\u00a0celebrations, South African Tourism took the opportunity to inspire Australians and reinforce that it\u2019s the perfect time to tick South Africa off their Bucket List.<\/span><\/span><\/a><\/span><\/p>\n

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The tourism body\u2019s latest campaign, dubbed \u2018It\u2019s Time\u2019, was launched at an exclusive preview event held at Mojo, Luke Mangan\u2019s newest venture in Sydney. Adventurer and travel blogger,\u00a0Tim Charody<\/a>\u00a0led the evening, which was attended by close to 100 media and travel industry trade partners.<\/span><\/div>\n

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An integrated multi-platform strategy, the campaign highlights that with its combination of excellent exchange rate, great value-for-money packages and an array of experiences on offer from adventure and cultural enrichment, to world-class culinary delights and luxury;\u00a0South Africa<\/a>\u00a0is the first pick for Aussies looking to tick\u00a0visiting the ultimate holiday destination<\/i>\u00a0off their Bucket Lists.<\/span><\/div>\n

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\u201cThe campaign taps into insight from people who have holidayed in our beloved country and first hand experiences from four Aussie friends who recently travelled throughout South Africa,\u201d said Ms. Lalie Ngozi, South African Tourism General Manager, Australasia.\u201cTravellers including Australians are always looking for something different, they are looking for awesome experiences and unique stories to share. We are highlighting that there\u2019s no better place to do this and to discover everything about what the Rainbow Nation has to offer.\u201d<\/span><\/div>\n

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\u201cSince returning, the girls have already planned their next trip which only highlights the love affair Aussies experience from the very first moment they arrive in our country. It\u2019s reassuring for these young, carefree women to return and speak of how easy it was to experience everything on offer. They even describe Cape Town and Johannesburg offering similar lifestyles to that of Sydney and Melbourne,\u201d said Ms. Ngozi.Earlier this year, these lucky friends embarked on a trip of a lifetime to South Africa after being selected as the faces of the campaign. From over 100 applications, Roxanne Vitalone, Janna Zeglis, Mikaila Faber and Melleesa Zeglis were selected and filmed enjoying many experiences in South Africa, including cage diving with\u00a0Great White sharks<\/a>, discovering the winelands of the\u00a0Western Cape<\/a>\u00a0and the bright lights of\u00a0Johannesburg<\/a>.<\/span><\/div>\n

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\"Lalie<\/div>\n
As an extension of South African Tourism\u2019s initial Bucket List campaign, which was launched in November last year, this new phase focuses on motivating Aussies to make a change and book South Africa as their next holiday.<\/span><\/div>\n

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\u201cNot many countries can offer a beer for under $2 or boast that one of their renowned cities, Cape Town, is the most affordable destination across the globe for Australian travellers, as announced earlier this year in TripAdvisor\u2019s\u00a0TripIndex Room Service 2013<\/a>,\u201d concluded Ms. Ngozi.<\/span><\/div>\n

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Not only were guests treated to the Rainbow Nation\u2019s famous food, wine and\u00a0Lize<\/a>, one of South Africa’s most popular multi-lingual, chart topping singer\/songwriters, and fellow soul singer Franchesca Appolis, but the event was held on July 18, marking Nelson Mandela\u2019s 95th birthday, and a celebration of\u00a0Mandela Day<\/a>, which aims to inspire individuals to take action to help change the world for the better; and in doing so build a global movement for good.<\/span><\/div>\n

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In the spirit of Mandela Day and in\u00a0honour of South Africa’s beloved hero,\u00a0guests donated to\u00a0Boots For Africa<\/a>, a not-for-profit organisation that collects pre-loved sneakers, sport, hockey or football boots and delivers them to children and adults across Africa so they no longer need to play their favourite sport barefoot.<\/span><\/div>\n

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The campaign will feature across TV, cinema, digital and print as well as on the tourism bodies\u2019 social media and online platforms, and will also be supported by extensive trade partnerships, a major consumer competition and extensive public relations.<\/span><\/div>\n

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To learn more about South Africa, visit\u00a0http:\/\/aublog.southafrica.net<\/a>, find a great deal at\u00a0www.southafrica.net<\/a>\u00a0or become a fan of South African Tourism\u2019s Facebook page,<\/span><\/div>\n
South African Tourism AU<\/a>\u00a0and\u00a0South African Tourism NZ<\/a>.<\/span><\/div>\n

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To follow the South African Bucket List on Twitter, use #SouthAfricaBucketList<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

As the spotlight descended on the Rainbow Nation for its annual\u00a0Mandela Day\u00a0celebrations, South African Tourism took the opportunity to inspire Australians and reinforce that it\u2019s the perfect time to tick South Africa off their Bucket List. The tourism body\u2019s latest campaign, dubbed \u2018It\u2019s Time\u2019, was launched at an exclusive preview event held at Mojo, Luke […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12288","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/12288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=12288"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/12288\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=12288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=12288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=12288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}