{"id":11208,"date":"2013-05-13T19:17:00","date_gmt":"2013-05-13T19:17:00","guid":{"rendered":"http:\/\/traveloscopy.com\/travel-news\/helen-wong-knows-of-a-better-way-to-get-to-china\/"},"modified":"2013-05-13T19:17:00","modified_gmt":"2013-05-13T19:17:00","slug":"helen-wong-knows-of-a-better-way-to-get-to-china","status":"publish","type":"post","link":"https:\/\/traveloscopy.com\/travel-news\/2013\/05\/helen-wong-knows-of-a-better-way-to-get-to-china\/","title":{"rendered":"Helen Wong Knows of "A Better Way to get to China""},"content":{"rendered":"
\n

Helen Wong’s Tours has put in some solid spade work to create its latest TV commercial.<\/p>\n

The China specialist of 26 years organised a couple to attempt a dig from the backyard to the other side of the world, thankfully to have it interrupted by a helpful Terracotta Warrior.<\/p>\n

“Hey, mate, there’s a better way to get to China,” the unearthed warrior advises with a broad smile, referring to Helen Wong’s Tours and its vast range of packages.<\/p>\n

The advertisement, created for online viewing as well as the TV screen, comes hot on the heels of a successful cinema campaign featuring the voice of the company’s founder.<\/p>\n

It also follows Helen Wong’s Tours’ decision to create QR codes on each of its 2013-2014 brochures for Smart Phone owners to scan for virtual on-location viewing on their iPhones and iPads.<\/p>\n

“We wanted a 30-second commercial which would draw audience attention to our product and by using humour I feel we hit the right button,” said Helen Wong.<\/p>\n

“It was a catchy way to promote our new slogan of ‘A Better Way to Get to China’ as well as highlight a significant tour of which the content will change during the running of the campaign,” she said.<\/p>\n

The new advertisement will be shown on Channel 9 and GEM in Brisbane and Perth from May 19, check out: http:\/\/www.helenwongstours.com\/more-information\/image-video-gallery<\/p>\n

Details: Helen Wong’s Tours, phone (02) 9267 7833 or www.helenwongstours.com<\/a><\/p>\n

Save hours on your travel research. Get brochures delivered to your door for free. Digital option too.<\/a><\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Helen Wong’s Tours has put in some solid spade work to create its latest TV commercial. The China specialist of 26 years organised a couple to attempt a dig from the backyard to the other side of the world, thankfully to have it interrupted by a helpful Terracotta Warrior. “Hey, mate, there’s a better way […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11208","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/11208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/comments?post=11208"}],"version-history":[{"count":0,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/posts\/11208\/revisions"}],"wp:attachment":[{"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/media?parent=11208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/categories?post=11208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traveloscopy.com\/travel-news\/wp-json\/wp\/v2\/tags?post=11208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}