Chateau de Sours set to soar with Tyrrell’s
Media Release
Martin Krajewski, Owner and Proprietor of French wine label Chateau de Sours, lands in Australia today as does the much anticipated first vintages from his brand new winery in Bordeaux. The brand is set for a re-launch in Australia with a new and improved image, updated packaging and a new distribution partner, Tyrrell’s Wines.
Chateau de Sours, situated high on a commanding limestone plateau just to the south-west of Libourne and Pomerol, near St Emilion, recently unveiled its new, state-of-the-art winery. Originally dating back to the 14th Century when it served as an inn on the pilgrimage route to Northern Spain, the property planted its first vines in 1792.
Since 2004 under the stewardship of Krajewski, the property has been carefully restored to its former glory. Today Chateau de Sours prides itself on combining traditional rigor and craftsmanship of the old world together with innovative new world flair. Its modern, creative approach enables them to produce some of Bordeaux’s most respected red, white and rose wines.
Beneath the new winery, with an annual production capacity of 70,000 cases, lies a labyrinth of caves which are used for optimal cellaring of the wines before release.
The Chateau de Sours range in Australia includes a Sparkling Rose, a Sauvignon Blanc based Bordeaux Blanc and Merlot based Bordeaux Rouge and its famous still Rose that has been critically acclaimed by Spectator Magazine’s Auberon Waugh as “Probably the best rose in the world”.
Although the wines are born and bred in Bordeaux, they are modern in style and approachable in price. With most outlets retailing the range with an AUD$28 price-tag, they are extremely affordable and attractive to the everyday consumer, as well as the connoisseur.
“My winemaking team do a stupendous job on combining the old world techniques with the new, and have a creative approach to producing wines which are elegant and complex, but at a price point that is accessible to the everyday wine consumer” says Krajewski.
Although the brand has been available in Australia for some time, the time has come for more focus to coincide with greater consumer interest in drinking more elegant, savory, lighter alcohol, imported wine. Krajewski has consequently sought out a new distribution partner in Tyrrell’s Wines. “Tyrrell’s is a leader in the Australian wine industry and have brand prominence globally – they have strong rapport among consumers and the trade and their philosophies are built on maintaining healthy relationships in all levels of business.”.
Martin is in Australia to promote his re-energised brand and oversee the transition to his new distributor Tyrrell’s Wines.
Distribution enquiries: Tyrrell’s Wines, www.tyrrells.com.au
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