COCA-COLA FOR BALI COASTAL CLEAN UP DAY
LEGIAN BEACH, KUTA, BALI
SUNDAY 13 JULY 2008 8AM (Bali time)
Australians and other visitors travelling to Bali in the July school holidays are welcome to take part in a unique local environmental project – the Coca-Cola For Bali Coastal clean up day.
The inaugural clean up day will be launched by the Group Managing Director of Coca-Cola Amatil (CCA), Terry Davis, on Legian beach, Kuta on Sunday July 13, at 8am, Bali time.
The Clean Up will proceed to Mertasari, Sanur beach and Nusa Lembongan where volunteers will clean the beaches, and surfers and divers will also collect rubbish from the sea and the reef area.
CCA, which owns the Coca-Cola bottling operations in Indonesia, is partnering with leading environmental organisation Reef Check Indonesia Foundation, and local Bali environmental organisation Yayasan Gus, in a long-term commitment to clean up Bali’s major beaches.
The ongoing program will ensure that Legian, Sanur, Nusa Lembongan and Jimbaran beaches are kept clean throughout the year for the next two years.
The clean up event on July 13 is not the usual beach clean up day as it will also concentrate on collecting rubbish and debris, like plastic bags, from the surf and waterways. This will be done by teams of divers, led by Indonesian celebrities, Nadine Chandrawinata (Miss Indonesia 2005), and her brother Marcel, who are both divers and environmentalists.
The surf board team will be lead by Tipi Jabrik, Indonesia’s champion surfer and CEO of the Indonesian Surfing Championships.
The beach cleaning team will be lead by Nugie, a well-known musician and one of Indonesia’s Olympic torch-bearers.
“As the company in Indonesia which makes the great beverages, Coca-Cola, Fanta, Sprite, Powerade and Frestea, we are very mindful of the responsibility we have to the environment,” Mr Davis said.
“We want to remind and encourage everyone who enjoys our drinks – locals and visiting tourists – to do the right thing and put their drink containers and other rubbish in bins, and even better, make sure it goes into recycling.”
Australians and other visitors holidaying in Bali will be welcome to join locals and celebrities to take part in the Coca-Cola For Bali coastal clean up day, which will also involve a traditional Balinese opening ceremony and entertainment on Legian and Mertasari, Sanur beaches.
Mr Davis also announced Coca-Cola’s sponsorship of the Indonesian Surfing Championships for 2008 and 2009. One of the eventS in the championships, the Billabong Pro Series Junior Event will be held at Kuta in Bali on July 13.
Note: Bali is two hours behind Australian Eastern Standard time.
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