Vibe Hotel Marysville opening February 2015

Vibe Hotel Marysville to help travellers ‘connect’ to their local surroundings.

Vibe Hotel Marysville is set to open its doors early February, encouraging guests to connect with the local area and marking the beginning of TFE Hotels’ journey to refresh and launch its iconic Vibe Hotels.

The Vibe Hotels brand is evolving to take on an inspired look and feel, designed with the locale in mind.

Vibe Marysville has a revitalising colour palette and a hotel experience where guests will be inspired and engaged by our friendly service and more connected with the local surrounds, featuring artworks and interior designs that reflect the area and setting.

The hotel will boast a spa and wellbeing facility, as well as a conference centre and exhibition spaces equipped for 480 people, with sophisticated furniture and local art to make each area a hub of inspiration.

On the grounds will be Radius Bar & Grill, a modern Australian restaurant and bar, featuring premium and locally sourced Yarra Valley produce providing locals with a premium dining experience for all occasions – breakfast, lunch and dinner. The name Radius is a playful tribute to the restaurants sourcing 85% of ingredients from within a 100km radius, featuring menus inspired by a ‘paddock to plate’ philosophy and designed by Executive Chef Leigh Colville.

Rachel Argaman, CEO of TFE hotels, said: “We want to position Vibe Hotel Marysville as a place to really connect on many levels, personalising guest experiences with the locale, as well as providing an inspiring and stylish place to stay and meet, with spacious state-of-the-art conference and event facilities. We are thrilled to have been able to support the revitalisation of regional Victoria and we can’t wait to see this exciting project come to fruition.”

Emma Fraser, Group Director of Marketing, TFE hotels, said: “This next generation of our brand is committed to delivering an individualised and authentic experience that speaks to the local area, with a service ethos that will go the extra mile to help and inform our guests of things to do in the area.”

To inform the revitalisation of the Vibe Hotels brand, guests who had recently stayed at a Vibe Hotel during the past 12 monthsi, took part in an online panel-based survey. The respondents determined that the new brand look and feel better conveys a sense of youth and freshness: “The new shade of blue is very modern and cool right now – a refreshing change,” said one respondent.

TFE hotels are working in close partnership with Tourism Victoria and local businesses to further promote tourism to the region.

Vibe Hotel Marysville will also play a significant role in regenerating the town of Marysville by bringing independently-minded travellers to the town, post the devastating 2009 Black Saturday bushfires.

The development, a 90 minute drive east of Victoria’s capital and close to the Yarra Valley, will provide many new employment opportunities, and is expected to stimulate tourism growth, as well as boost the local economy.

Minister for Tourism and Major Events, John Eren said “The opening of this stunning new hotel represents a major step towards Marysville regaining its position as one of the state’s most popular regional tourism destinations.

Developed collaboratively by the Victorian Government and private enterprise, the Vibe Hotel and Conference Centre offers visitors quality accommodation and facilities as well as easy access to the abundant natural attractions and experiences that the region is famous for.”

These guest-orientated service elements will define Vibe Hotel’s next generation hotels:

Rooms that Inspire – Guest’s rooms are a haven in which to relax and feel inspired, with modern and stylish finishes, art and home-grown delicacies in the mini bar reflecting the locale.

A Vibe Lifestyle – Comfortable lounges and bars enhance social and collective experience with strategically placed power points and USB plugs to help guests stay connected and communal Hubs to mingle, eat, work and drink.

Vibe Connected – Stay connected to your family, friends or work where ever you are. Free Wi-Fi lets you do what you want, where you want. Vibe Community Connection is an initiative to help support the local community surrounding each Vibe Hotel. As part of this program each Vibe Hotel will support local charities.

Vibe Discovery – Vibe Hotels are close to everything you need to immerse yourself in the locale. Team members play host to our guests – as they welcome you to their “home” and we like to share local knowledge and educational information with our guests, to keep them in the know on what to eat, see and do.

Vibe Fit – Fit Food menu options, local running track maps, an in-room yoga channel or to enjoy a work out with fellow guests; Vibe Hotels have everything you need to stay fit and healthy while travelling.

Creative Conferencing – Vibe meetings are spaces to think, inspire and spur creativity with casual seating and creative breakout areas, note pads filled with inspirational quotes, customised lighting and music, regionally inspired menus, state of the art multimedia and high speed internet.

Vibe Hotel Marysville will include:

• 101 guest rooms, including 5 suites
• A conference centre and associated conferencing /exhibition spaces, catering for up to 480 guests
• Radius Bar & Grill
• Spa
• Gymnasium
• Outdoor pool

About TFE hotels

A joint venture between Toga Group and Far East Hospitality Holdings, TFE hotels (Toga Far East Hotels) is a leading hotel operator across Australia, NZ and Europe.

Combining the strength of two international hospitality businesses, TFE Hotels will continue to pursue growth opportunities, with the potential for greater operational efficiencies worldwide.

TFE hotels currently operates nearly 70 strategically located hotels across Australia, New Zealand and Europe. TFE Hotels’ brands include: Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and Hotel Kurrajong Canberra.

These brands represent over 9,000 apartments and hotel rooms which vary in price, location and design to meet a range of different accommodation needs. For more information, visit: tfehotels.com

• Adina Apartment Hotels in 26 locations (Australia and Europe). Other locations coming soon include Adina Apartment Hotel Mascot (2015), Adina Apartment Hotel Royal Randwick Racecourse (2016) and Adina Apartment Hotel Frankfurt Messe (2016).
• Medina Serviced Apartments in five locations (Australia).
• Vibe Hotels in seven locations (Australia). Other locations coming soon include Vibe Hotel & Conference Centre Marysville (2015) and Vibe Hotel Canberra Airport (2015).
• Travelodge Hotels in 17 locations (Australia & New Zealand). Soon to be 18 with the opening of Travelodge Mascot (2016).
• Rendezvous Hotels in 11 locations (Australia & New Zealand).
• Hotel Kurrajong Canberra (Australia) re-opened in December 2014.