Sydney’s largest 5-star hotel brand partners with Mercedes-Benz Fashion Week Australia

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Images: Pullman Sydney Hyde Park

Pullman, Australia’s largest 5-star hotel brand is proud to announce it is the Official Hotel Partner of Mercedes-Benz Fashion Week Australia and as a result, will be playing host to key Australian media, revered international fashion writers, bloggers, fashion buyers, and the nation’s top fashion designers.

After a move from Sydney’s Overseas Passenger Terminal to Carriageworks in Eveleigh, this year’s Mercedes-Benz Fashion Week Australia will see designers such as Jayson Brunsdon and Camilla and Marc celebrate significant milestones while the Pullman brand cements its status as Australia’s most vibrant and innovative, 5-star hotel brand.

The Connectivity Lounge, a hallmark of all Pullman hotels allows guests to relax in comfortable surrounds and stay connected while on the go. During Mercedes-Benz Fashion Week Australia, a bespoke, pop up Connectivity Lounge will be installed in the Hub of the Event, where VIPs, designers, fashion buyers and journalists can relax in plush surrounds while enjoying free WiFi – ideal for bloggers and journalists wanting to update their followers on runway news.

Replicating the cosmopolitan and luxurious experience guests of Pullman hotels and resorts are accustomed to, the Connectivity Lounge will be furnished with elegant chairs, tables, ottomans and lounges, and will be hosted by Pullman Welcomers who will ensure the comfort of every guest to the Lounge.

Having recently undergone a multi-million dollar refurbishment, Pullman Sydney Hyde Park will be a hub of activity from 8-12 April 2013 as this is where the majority of fashion stars are staying. To celebrate the partnership, Bar Rendezvous, the hotel’s stylish new bar will be serving a Cherry Ripe Fashionista cocktail, consisting of vodka, crème de cacao, 15ml of Mozart and a splash of raspberry puree.

Guests and passersby of Pullman Sydney Hyde Park will also be able to watch the day’s highlight runway shows from large TV screens installed in the lobby, while huge black and white behind-the-scenes photographs of Mercedes-Benz Fashion Weeks gone by, will be displayed around the hotel.

Located directly opposite Sydney’s iconic Hyde Park and close to the cultural, dining and fashionable precincts of the CBD and inner city suburbs, Pullman Sydney Hyde Park is the city’s newest fashionable hotel after completing a multi-million dollar refurbishment. All of the 241-guestrooms are stylish and spacious in design and boast an abundance of natural light with views of Hyde Park, Sydney CBD, Woolloomooloo and beyond.

The picturesque ECQ Bar at Pullman Quay Grand Sydney Harbour is a popular venue for sunset cocktails and will become an exclusive hub for MBFWA after parties.

While Pullman may be the newest 5-star hotel name in Australia, it was renowned for changing the face of American overnight accommodation in the 19th century when Pullman railway carriages – known as ‘palaces on wheels’ – were introduced. With opulent sleeping cars and fine dining carriages, they changed train travel from a mode of transportation into a luxury travel experience.

Pullman is now having a similar impact on the Australian hotel scene as it is now the country’s largest 5-star hotel brand – taking over from Hilton – while the renovation of Pullman hotels in Sydney, Brisbane and Melbourne will cement its status as Australia’s leading 5-star hotel brand.


French wines & Fashion @ Pullman Sydney Hyde Park

Pullman Sydney Hyde Park invites you to see the daily runway shows in Bar Rendezvous every night from 6pm between 8-12 April.

Watch the best Australian Fashion has to offer while taking a fanciful culinary flight to France.

Enjoy 3 French wines matched to 3 canapés for $35 per person. Canapés include:

Prosciutto, cherry bocconcini, basil and apple balsamic with Soleil Cremant de Bourgogne.
Pacific Oyster, citrus dressing and finger lime pearls with Peleton Pinot Noir.
Rice paper roll, vermicelli chicken with Peleton Chardonnay.

Pullman Sydney Hyde Park, 36 College Street, Sydney. Phone (02) 9361 8400.

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