Media case study: Ponant Cruises

Case Study: Ponant Antarctica
Vessel: L’Austral
Destination: Antarctic Peninsula, November 2011

Sydney travel marketing company, Travel the World (TtW), recently acquired GSA for French-flagged cruise line, Ponant.

TtW appointed public relations firm, Black Communications, to handle their media and PR activity.

Rod travelled aboard the then brand new vessel, L’Austral, on one of its Antarctic Peninsula itineraries in November 2011. Here is a summary of press results from that single trip.

Print:
News Ltd Escape: Tackling the Icy Wastes in Style
Ocean Magazine: Haute Couture in Antarctica
Get Up ‘n’ Go: (Coming in April)
Cruise Passenger Magazine: High Stepping into Antarctica
Toyota Drivers World:  Southern Exposure
Coming: DestinAsian Magazine

Online: (not counting my own sites)

news.com.au: Suite dreams on Antarctic cruise
CruiseWeekly.com.au (PDF newsletter): Kicking Your Heels Up in Antarctica
Avidcruiser.com: Snow Petrels and Showgirls in Antarctica
USA Today: Snow Petrels and Showgirls in Antarctica
Yahoo!7: Kicking up your heels in Antarctica

Broadcast:
The voyage was the subject of a 15 min ABC Local Radio segment on Monday Night Travel with Tony Delroy

Links to:
http://www.cruise-addicts.com/forums/f43/snow-petrels-showgirls-antarctica-179926/#post1546374