Chateau de Sours | It’s more than a Rose Revolution this Spring…

 The Chateau de Sours harvest in France is now in full flight and here in Australia we are looking forward to the days heating up with warm Spring weather and long afternoons in the sun. Spring is the season for all wines Rose.

Chateau de Sours, from the famed Bordeaux region is a leader in Rosé production and is naturally a big supporter of the renewed global interest in Rosé.

Popularity for the pink drink is growing rapidly internationally and in Australia alone a 50% increase has been reported in the on-premise sales of Rosé in the last 12 months.*

The 2010 Chateau de Sours Rosé 2010 (RRP $28) has received particularly widespread acclaim, just like previous vintages which have been described as “possibly the best Rose in the world” by a leading UK journalist. The 2010 vintage is made from two of the regions hallmark varieties; Merlot and Cabernet Franc giving the wine great richness and, as always, a mouth-watering vivacious colour.

The French wine label’s fine reputation can largely be attributed to the production of world class Rosé and, unlike many of the world’s winemakers, Chateau de Sours proudly and intentionally produce Rosé as their flagship wine. So much so that the 2011 vintage will see this wine produced in brand new state of the art cellars designed exclusively for the production of Rosé.

The Australian public’s love affair with the label looks set to continue with the release of the Chateau de Sours Réserve de Sours Sparkling Rosé (RRP $28). With its delightful bright salmon pink colour and crisp, refreshing acidity, this sparkling wine is a standout summertime aperitif and a most affordable alternative to the great wines of Champagne made in this same ‘Methode Champenoise’.

Beneath the Chateau de Sours winery just outside St Emilion lies a labyrinth of caves used for the patient storage of the sparkling rosé. Made in this traditional method, the wine undergoes the second fermentation in bottle here, gently ageing on the lees for a minimum of 16 months. The result: a beautifully balanced and instantly appealing Réserve de Sours Sparkling Rosé, with fine persistent bubbles and a very delicate mousse; its aroma rich with ripe summer berry fruit and crushed raspberries.

As winter beckons in the northern hemisphere, the sun continues to shine on Chateau de Sours as Australia embraces the Rosé Revolution once again.** Alluring in its invigorating and vibrant European style, the Chateau de Sours Réserve de Sours Sparkling Rosé has timed its arrival perfectly.

Chateau de Sours wines are now available in 22 countries worldwide and in Australia are distributed by Tyrrell’s Wines.

Distribution Enquiries: Tyrrell’s Wines P: (02) 9028 7335 www.tyrells.com.au

*Wine Business Solutions On Premise Distribution Report Winter 2011

** Australian consumers will again have the chance to take part in the Rosé Revolution events this November. Visit http://rosewinerevolution.com for event details.