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Accor is the first major hotel group to partner with Tripadvisor to post recent customer opinions about its hotels online and feature the Tripadvisor widget on its own site so that guests can automatically see what previous guests have said about the hotel before making a booking.

With a direct link to Tripadvisor on the Accor group delivers real transparency to its guests while making hotels more accountable for the quality of services and facilities they offer. The project was launched in recognition that today’s guest is more likely to turn to online forums to make their travel decisions. The project shows Accor’s commitment to quality product and to adapting to customer expectations.

Since launching in Australia, over 52% of Accor hotels have improved their ranking against their geographic competitor set and more than 11.5% of hotels increased their Trip Advisor ‘5 star’ ratings.

The new service is available for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel and Formule 1 hotels in all of the Group’s host countries.

To support and expand the process, e-mail messages are sent to travelers one week after their stay encouraging them to provide feedback. Opinions and comments appear on the traveler rating form for each hotel that is posted on both and the TripAdvisor website.

“Through this partnership, is demonstrating its commitment to quality by transparently providing hotel ratings posted by customers via TripAdvisor,” said Romain Roulleau, Accor’s Deputy Director of Direct Sales in charge of e-commerce. “In this way, the portal is improving service for Web users by supplying them with more information before they book their hotel and enabling them to share their impressions with other travelers after their stay.”

Rooms in Accor hotels around the world can be reserved at, the Group’s multi-brand worldwide online booking portal.

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