Where the bloody hell are you? Apparently not in Bali.

In the wake of two bombings and bad press surrounding the high-profile Schapelle Corby, Bali nine and Michelle Leslie drug trials, Australians are shunning Bali big time.

Since this time last year, the number of Australians heading to the tourist island has dropped from about 224,000 to just 95,000 - a 57 per cent slump that has had a devastating impact on the island's economy.

During the same period, the number of European tourists heading to Bali has fallen far less - by about 15 to 20 per cent.

It's a contrast Australian businessman Brett Morgan has played up in an online viral marketing campaign he has launched to spark a resurgence in Australians packing their bags for Bali.

The campaign features a tongue-in-cheek video that shamelessly twists the controversial Tourism Australia tagline, "Where the bloody hell are you?" to "Where the Bali hell are you?"

It stars a smiling Balinese guide who highlights how Bali's delights are now being lapped up by tourists from other parts of the world while Australians miss out.

"Hey look, the Japanese are surfing your bloody waves," the guide says as a group of surfers runs along a beach.

"The Russians are in your bloody spas. The Dutch are wearing your bloody thongs. The Americans are doing your bloody shopping.

"The Italians are drinking your bloody beer. The French are eating in your bloody restaurants. The Germans are laughing in your bloody pool bars."

At the end of the clip, the guide asks: "Aussie ... where the Bali are you?"

The video, which was shot in Bali over two days and cost just $3000 to make, has already been viewed almost 60,000 times.

Australia's Tourism Minister, Fran Bailey, said she also approved of the viral campaign.

"This is hilarious. The Balinese guy is no Lara Bingle, but he does have a good sense of humour.

"Our ad campaign was friendly and cheeky, and the Balinese ad has the same look and feel.

"What this shows is that our tourism campaign is well thought of by the international tourism industry. After all, imitation is the highest form of flattery.''

Such has been its success that Mr Morgan has been invited to World Bank-funded conferences in Vietnam, Cambodia and Laos to explain how private-funded tourism campaigns can be as effective as those run by government-funded tourism bureaus.

Mr Morgan, who owns The Little Bali & Hotel Resort Company - one of several organisations that are plugged at the end of the campaign video - said he decided to start the promotion after getting fed up with Australians foregoing Bali as a tourist destination in the belief that the island was dangerous and empty.

"[I wanted] to let everyone know what was happening on the island and that just about every other country was coming back in numbers but Australia was lagging behind," he said.

The official Bali Tourist Board, which is itself planning to launch a full-scale marketing campaign to woo Australians back to Bali, gave the thumbs up to the campaign.

"The Balinese are suffering because of the economic dependency on the tourist industry," Bali Tourist Board spokeswoman Zoe Cottew said.

"We appreciate any promotional activities that anyone is doing for Bali."