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Written by Travel + Leisure
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Monday, 28 August 2006 |
Travel + Leisure's International brand expands into key Australian tourism market Fairfax General Magazines, publisher of Travel + Leisure Australia,
today announced on behalf of American Express Publishing Corporation,
the launch of a new Travel + Leisure South Asia edition, published in
one of Australia's two booming tourism markets.
The new magazine published by Media Transasia hits Asia's newsstands
today. This edition is the sixth of the magazine's growing, and
influential, international network of titles. No other travel title
published in Australia can offer such international synergies for the
Australian tourism industry.
Travel + Leisure South Asia will be published in English and will be
distributed in India and other countries in the region. This comes a
month before the publication of the Australian edition's first
anniversary issue.
Editor of Travel + Leisure Australia, Anthony Dennis said, "The latest
foreign edition of Travel + Leisure provides the potential for a unique
platform for the Australian tourism industry with India, along with
China, being the two key growth markets for foreign tourists to
Australia. In India alone, tourism is growing at 11 per cent annually."
Whilst the Travel + Leisure South Asia edition will be edited in India,
some content will be sourced from the US edition and other Travel +
Leisure titles including a feature from the Australian edition in the
first issue, with more planned.
"This is a rare opportunity for Australian travel and tourism operators
to gain exposure in the well-heeled market from South Asia. With more
than 6.5 million travellers, and rising, in this region holidaying
abroad last year, Travel + Leisure South Asia will be the obvious
destination for high income, English-speaking travellers," said Dennis.
Travel + Leisure Australia publishes 10 times per year with the current special Asia issue on sale now.
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