It seems that the world’s cutest animals are the ones most threatened by those who love them most – us.

Of the seven short-listed finalists in the World Wildlife Fund’s (WWF) poll for the world’s cutest animal, half are endangered or under threat.

The huge arctic Polar Bear (Ursus maritimus) is one such contender. And just what is it about a giant, ferocious carnivore that can crush a seal’s skull with one blow from its massive paw that engenders such affection in another mammal (us) that would otherwise be its prey?

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