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Travel Essentials: What's Yours? |
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Written by Leading Hotels of the World
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Wednesday, 08 February 2006 |
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TRAVEL AFICIONADOS' LEISURE ESSENTIALS
World's Most Affluent and Influential Travellers Weigh in on Travel Necessities
The Leading Hotels of the World, Ltd. recently polled
its best customers -- members of its Leaders Club -- to determine what they consider
to be the most important leisure travel accessories, activities and amenities.
Club members are the most sophisticated, discerning, and widely travelled consumers
in the world, and were among the first to resume their normal travel patterns
following the various disruptions to international travel in the past three years.
With 80,000 members worldwide, Leaders Club is the company's guest loyalty
and recognition program. Members' average individual net worth is in excess
of USD 1.66 million, with a median annual income of USD 250,000. Nearly 40% of
Leaders Club members are CEOs, company owners or presidents. More than 84% of
them hold advanced educational degrees.
Among some of the more unexpected findings:
36% of the respondents take a travel alarm with them.
65% chose a room upgrade as the most appreciated value-added amenity, while only
2% would opt for champagne upon arrival.
Highlighting the importance of the concierge, 26% responded that their preference
for dining would be based on a recommendation from the concierge.
65% said they would travel to attend an acclaimed event, and among them 14% cited
the Monte Carlo Grand Prix, while only 2% would choose the Championship Finals
of the Polo World Cup.
Here are the questions and the responses:
Which electronic device(s) do you always take with you on a leisure trip?
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Cell phone with international capabilities 39%
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Laptop computer 23%
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Palm Pilot 14%
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iPod 8%
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CD player 7%
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International Blackberry 5%
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None of the above 4%
Which personal item(s) do you always take on a leisure trip?
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Travel alarm 36%
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Photographs 19%
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Special soaps 15%
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Cashmere wrap 11%
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Aromatic facial spray 10%
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Special pillow 9%
What do you appreciate most as a value-added amenity from a hotel or resort?
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Room upgrade 65%
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Late check-out 13%
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Complimentary night 6%
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Spa treatment 6%
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Early check-in 5%
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Expediting transfer through immigration 3%
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Champagne on arrival 2%
What reading materials can you not do without on a leisure trip?
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Books 39%
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Newspapers 37%
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Magazines 24%
If you travel with books, how many do you take with you on a leisure trip?
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One to four books 39%
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One 20%
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More than four 6%
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Hardcover 14%
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Paperback 21%
When you are traveling for leisure, what is your preference for dinner?
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Local restaurant recommended by the concierge 26%
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Local restaurant recommended by friends 22%
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Famous restaurant (five-star, just reviewed, etc.) 21%
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Hotel's gastronomic restaurant 14%
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Hotel's less formal restaurant 11%
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Room service 6%
Which newspaper is absolutely essential to your day?
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The New York Times 19%
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International Herald Tribune 11%
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Wall Street Journal 12%
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USA Today 12%
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Financial Times 12%
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None of the above 34%
What do you most like to do on a leisure trip?
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Visiting museums and historical sites 21%
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Trying new restaurants 20%
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Taking spa treatments 14%
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Seeing a play or musical 11%
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Catching up on reading 11%
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Learning something new (language classes,
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cooking classes, etc.) 7%
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Attending the opera or symphony 7%
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Playing golf 6%
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Playing tennis 3%
Would you ever plan a leisure trip focused on an acclaimed event?
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Yes 65%
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No 10%
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Not sure 25%
If yes, please indicate which you might plan to attend:
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Monte Carlo Grand Prix 14%
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Olympic Games 12%
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Montreux Jazz Festival 12%
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Opening Night of La Scala 12%
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Wimbledon 11%
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Tour de France 6%
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Spoleto Festival 6%
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The Kentucky Derby 7%
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Opening Night of the Bolshoi Ballet 7%
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Tchaikovsy International Piano Competition 4%
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Bayreuth 4%
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Newport Race Week 3%
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Championship Finals of the Polo World Cup 2%
Do you ever use remedies for jet lag?
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No 62%
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Yes 35%
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Not sure 3%
If yes, please indicate:
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Melatonin 21%
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Massage 19%
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Ambien 10%
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Over-the-counter sleep aids 10%
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Herbal teas 9%
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Homeopathic remedies 9%
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Aromatherapy 8%
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Oxygen sprays 1%
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Other 13%
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Last Updated ( Wednesday, 08 February 2006 )
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