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ACP Magazines to launch BBC Australian Good Food |
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Written by ACP
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Tuesday, 13 May 2008 |
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The second masthead to launch under the new publishing partnership between ACP Magazines and BBC Magazines will be
BBC Australian Good Food, based on the UK's best-selling food title.
Editor-in-chief of BBC Australian Good Food will be Neale Whitaker. Neale was the launch editor of the Australian edition of ABC delicious and of Waitrose Food Illustrated in the UK. He has also been editorial director of Vogue Entertaining & Travel. Neale remains editor-in-chief of ACP Magazines' interior design bible Belle.
Phil Scott, Group Publisher Men's & Specialist Titles, ACP Magazines and General Manager of the new publishing partnership, said: "This will be a unique addition to the Australian food magazine market, fusing the strength of an internationally-respected UK brand with Australian flair, expertise and individuality."
Originally launched in 1989, BBC Good Food has become a household name in the UK, responsible for launching and nurturing the careers of some of the UK's best-known food celebrities.
BBC Australian Good Food will be launched to the industry at the Sydney Good Food Show in June. The first issue will hit newsstands in the third quarter of 2008 and will be supported by a marketing spend in excess of $2 million dollars.
Scott Lorson, Chief Executive Officer, ACP Magazines, said: "We are very proud to announce BBC Australian Good Food as the second title to launch under the powerful publishing partnership between ACP Magazines and BBC Magazines.
"The launch is testament to our commitment to investment in this new business and we look forward to the expansion of this exciting joint venture with the inception of BBC Australian Good Food," added Lorson.
Ashley Munday, BBC Magazines' International Director, added: "We are delighted to be working with the talented team at ACP Magazines to deliver BBC Australian Good Food to readers.
"We look forward to increasing the international visibility of the BBC Good Food brand with its Australian launch," he said. |
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Last Updated ( Thursday, 29 May 2008 )
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