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The commercial arm of the British Broadcasting Corporation (BBC)
has acquired Lonely Planet, the travel information group founded in
Australia in 1972, for an undisclosed sum.
Lonely Planet, which is famous for its international travel
guides, is being sold to BBC Worldwide by founders Tony and Maureen
Wheeler, and advertising magnate John Singleton who became a
shareholder in 1999. The Wheelers will retain a 25 per cent shareholding in the
company.
"Joining BBC Worldwide allows us to secure the long-term future
of our company within a globally recognised media group," the
Wheelers said in a statement.
"In our discussions with (BBC), we felt that BBC Worldwide would
provide a platform true to our vision and values, while allowing us
to take the business to the next level."
With significant operations in Australia, the US and UK, Lonely
Planet publishes about 500 titles including specialist activity
guides, shoestring guides and phrase books in various
languages.
The company also produces and develops factual programming for
international broadcasters through Lonely Planet Television and
online.
"Lonely Planet is a highly respected international brand and a
global leader in the provision of travel information," BBC
Worldwide chief executive John Smith said.
"This deal fits well with our strategy to create one of the
world's leading content businesses, to grow our portfolio of
content brands online and to increase our operations in Australia
and America."
AAP |